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The Latest Breaking News from Tim Cook

Apple Reality Pro VR headset won't replace Meta Quest — it's coming to replace your whole computer instead

The Apple Reality Pro VR headset is not going to compete with the likes of the Meta Quest but instead is likely to kickstart a whole new class of devices.

iMore

Is Apple losing confidence in its VR headset?

Reality less Pro?

Creative Bloq

Layoffs are hitting HR and DEI teams at a disproportionately high rate. Here's why companies need generalists to thrive

Don't count HR out in our new era of workplace culture.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

Apple AR/VR headset ridiculed behind the scenes — 3 reasons why execs gave it the cold shoulder (report)

The backstory of Apple's AR/VR development is wrought with executive doubts and fears of failure. Is this because of Tim Cook's hands-off management style?

Laptop

Would you wear Apple VR to a party? Nope, didn't think so — so why does Apple think you will?

In Mark Gurmans latest piece for Bloomberg, there's mention of Apple VR at parties. One question – why?

iMore

Apple Glasses are reportedly ‘at least four years away’ — if it ever happens at all

A new report says Apple Glasses are reportedly ‘at least four years away’ and may not even make it to production. Here’s what we know.

Tom’s Guide

Apple VR was going to look very different – and it still could in a few years time

Tim Cook reportedly didn't want the as-yet-unannounced Apple VR headset to look like a headset.

iMore

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New iPhone 15 Pro price rumor has us worried for our wallets

The iPhone 15 Pro could be getting a hefty price tag that widens the generational gap between iPhone models.

TechRadar

Pixel 7a, Galaxy A54 show that Apple is clueless when it comes to cheaper phones

Samsung and Google have gotten serious about midrange phones, and it's making the iPhone SE look silly. Here's how the Galaxy A54 and Pixel 7a have left the iPhone SE in the dust.

Tom’s Guide

Wedbush Analyst Gives The Overall Praise Of Apple’s Performance In First Quarter Earnings

Apple scored over $117 billion in earnings in the first quarter but down 5% from last year as the company continues to thrive.

Zenger

It's not just Surface PCs — Apple Mac sales suffer a similar battering as well

You might be forgiven for thinking things are doom and gloom in the Windows world, but it seems Mac land isn't faring so much better either.

Windows Central

Apple Recovery- The Leading Company Will Continue To Lead

Apple (AAPL) is the world’s top technology company with the largest market cap. Apple shares reached a record high in January 2022 and corrected over 32% to a bottom in January 2023. The one-year correction came as U.S. interest rates exploded higher, and the U.S. dollar index reached the highest…

Barchart

Apple VR/AR headset: What to know about Reality Pro

Everything you need to know about Apple's rumored Reality Pro headset.

iMore

Top analyst says 'the lion's share of tech layoffs are now in the rearview mirror' on the heels of Apple CEO Tim Cook's declaration

"Apple and Cook are in a position to gain market share and hire talent," Wedbush Securities analyst Dan Ives says.

Fortune

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Fortune

Warren Buffett likens unleashing of A.I. to that of atomic bomb: ‘We won’t be able to un-invent it’

A.I. "can change everything in the world except how men think and behave," said Buffett, riffing on an Einstein quote about the A-bomb.

Bangkok Post

Apple iPhone sales bolster Q1 results

Apple Inc's results beat expectations on Thursday, showing off the tech giant's resilience in a slowing global economy thanks to better-than-expected iPhone sales and notable inroads in India and other newer markets.

Inverse

How Apple Could Capitalize on Google's Chatbot Woes

Google's issues competing in the AI space with Bard are Apple's opportunity — if it wants to take it.

TechRadar

Apple Event: meet the iPhone 17, iPhone 17 Air, iPhone 17 Pro, Apple Watch 11, AirPods Pro 3 and more

The most recent Apple event was on September 9, where we got new iPhones, Apple Watches and AirPods.

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iMore

Apple employees rest easy — Tim Cook says mass layoffs aren't on the cards

Apple CEO Tim Cook says that the company isn't planning mass layoffs unlike others.

iMore

Tim Cook finally gives his two cents on AI - but he's waiting it out

In an investor meeting after Apple's latest earnings report was published, Apple's CEO gave his opinion on AI.

Fortune

Apple CEO Tim Cook: Mass layoffs are a 'last resort'

Apple hired fewer people than its peers during the pandemic, and so has avoided giant layoffs even as Meta, Amazon and others cut tens of thousands of jobs.

iMore

Apple earnings reveal iPhone and Services records while Mac and iPad falter

Apple has revealed its financial results for Q2 2023 and the results are polarising.

The Guardian - US

Apple posts better-than-anticipated earnings fueled by iPhone sales

Positive report comes after company’s rare stumbles on revenue, profit and sales in February and highlights strength of the brand

Fortune

The skills gap is so big that nearly half of workers will need to retrain this decade

Hint: They’re mostly soft skills.

Fortune

It's not just a store: Apple's retail debut in India says a lot about the company's future ambitions

The country could be key to Apple's future growth.

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