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The Latest Breaking News from Tim Cook

Apple Vision Pro launches in retail stores – here's how to sign up for a demo

Apple launches Vision Pro at its flagship store in Manhattan. Here's how to set up a demo at an Apple Store near you

TechRadar

Apple says there are still 'lots of reasons' to buy Watch Series 9 without banned feature

Apple asks people to keep buying the Apple Watch, even though it now lacks this major feature.

TechRadar

There are now 2.2 billion active Apple devices worldwide and over 1 billion subscribers to all of its services

In its earnings call, Apple CEO Tim Cook revealed that there are billions of active devices around the world, with almost a billion users subscribed to its services.

iMore

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Tim Cook experienced an Apple Vision Pro prototype nearly eight years ago — it was a "monster"

Tim Cook tested the Vision Pro as long ago as eight years ago, and it was massive!

iMore

Apple's iPad revenue fell by 25% last year, but for one obvious reason

In a financial earnings call, Tim Cook confirmed that iPad sales have dropped significantly, but this isn’t the full story.

iMore

Apple just confirmed its major AI upgrade: Tim Cook says Apple "excited to share the details of our ongoing work in that space later this year"

Apple CEO Tim Cook has confirmed that Apple will unveil its progress and efforts in AI later this year.

iMore

Apple’s strong holiday-season sales help it break losing streak for revenue, but iPad and China are weak spots

In its Q1 2024 earnings call, Apple said iPhone sales and services were key, but iPad and China are weak spots

iMore

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Apple teases big AI plans ahead of Vision Pro launch — what you need to know

Apple's holiday quarter saw iPhone sales pick up along with an all-time revenue record for services, but the Vision Pro and the company’s AI plans commanded some of the spotlight, too.

Tom’s Guide

Apple Promises AI Innovation As China IPhone Sales Slip

Apple chief Tim Cook on Thursday promised the tech titan has artificial intelligence news in store as shares suffered despite sales growth in the final three months of last year.

International Business Times

Apple CEO pictured wearing Vision Pro for the first time — Tim Cook dons spatial computer in Vanity Fair interview

Apple CEO Tim Cook has been pictured wearing Apple Vision Pro for the first time.

iMore

Apple attacks proposed updates to UK laws over new security features

How much power should governments have over privacy-focused tech?

iMore

Why Apple Watch will be Tim Cook's legacy, and not Vision Pro

While everyone is racing towards our mixed-reality future, Cook has already heralded Apple's most impactful product.

iMore

Apple is ramping up AI acquisitions and recruitment ahead of rumored Siri 2.0 reveal at WWDC 2024

Apple has made more AI-related acquisitions than its competitors in recent years and is heavily recruiting in the generative AI space.

Tom’s Guide

Watch how Apple makes each $3,499 Vision Pro spatial computer in this stunning video

Apple CEO Tim Cook has shared a short video detailing how the Vision Pro headset is made.

iMore

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iMore

Apple's board of directors welcomes space program expert — Dr. Wanda Austin joins as Al Gore departs

Dr. Wanda Austin has joined Apple's board of directors, while former U.S. VP Al Gore has departed.

iMore

Brother, can you spare a dime: Apple CEO Tim Cook got a 36% pay cut in 2023

How often do CEOs cut their pay, and does it benefit the company?

Inverse

Apple Vision Pro Finally Has an Official U.S. Release Date

It's official: Apple Vision Pro, arguably the biggest tech launch of the year, is coming out on February 2. Here's what we've tried so far, and what we're still hoping to experience soon before Vision Pro arrives.

iMore

Tim Cook sends personal thank you notes to Apple Watch owners whose lives were saved by the wearables: "Sent from my iPad Pro"

Apple Watch users receive personal responses from Apple CEO Tim Cook.

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Tom’s Guide

Apple in 2024: Apple Vision Pro, iPhone 16, OLED iPad Pro, AirPods 4 and more

2024 looks to be a huge year for Apple with the launch of the Apple Vision Pro, the first OLED iPad Pro and new AirPods Pro 4. Here's what to expect.

The Guardian - UK

Techscape: The biggest tech stories of 2023 – from cyber warfare to AI’s ‘existential risk’

Crypto’s crown slipped, an AI godfather spoke out and Apple entered the stuttering VR market – the stories that really mattered this year

Fortune

How Apple finally cracked the India market—at exactly the right time

Apple’s growing ties to India—its first retail stores and more manufacturing—are a bright spot for the tech giant as global smartphone sales slip and its revenue tumbles.

TV Tech

Live Broadcast Productions Open a Gateway to the Metaverse

NBC, Sinclair among others, are embracing a more nuanced version of virtual reality

iMore

Tales from the Genius Bar — Chapter One: Innocence

The world of Apple Retail revealed through the eyes of ex-employees with wonderful and weird tales to tell.

Fortune

Apple TV+ and Paramount+ are considering bundling their streaming services as media companies seek answers to streaming profitability

The two companies are reportedly exploring the possibility of offering their streamers at a discount to subscribers, reports say.

TechRadar

Tim Cook: Only Steve Jobs could’ve created Apple and he'd still be running it if he was alive today

Tim Cook dropped insight and almost-news in this Dua Lipa Podcast

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