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The Latest Breaking News from Tim Cook

Apple slashes iPhone prices in China for the second time this year as local competition pressures its sales

Analysts say the out-of-character price cut is a "strategic move" to help Apple shore up its position in the world's second-largest economy.

Fortune

Apple's disastrous iPad ad mocked by rival Samsung in new 43-second spot

Samsung joins the pile-on after everyone from actor Hugh Grant to startup angel Paul Graham blasted Apple for its 'Crush' ad.

Fortune

Apple To Collaborate With Openai For AI Features On Iphone

Apple prepares to unveil AI initiatives at WWDC, potentially with OpenAI, to enhance AI capabilities in its devices.

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Apple Apologizes For IPad 'Crush' Ad After Backlash

Apple apologized on Thursday after an ad for its latest-edition iPad caused an uproar for showing an industrial press crushing objects linked to human creativity, infuriating artists.

International Business Times

Apple says it's sorry for smushing musical instruments and art supplies to advertise its latest iPad

The computer-maker apologized and said it "missed the mark" in its attempt to tell us that its new iPad Pro is really thin.

PC Gamer

Apple apologises for iPad ad criticised as ‘destruction of the human experience’

Advert featuring huge hydraulic press crushing cultural objects struck wrong note with many

The Guardian - UK

Apple's iPad event deleted an entire highway and a ton of houses all in the name of aesthetics

Apple's big iPad event earlier this week included an overhead shot of San Francisco, but it was all a lie thanks to the magic of editing.

iMore

Is this man the next Apple CEO? Everything you need to know about John Ternus

A new report alludes to who could take over from Tim Cook — but who is John Ternus?

iMore

Apple's out-of-touch iPad Pro 'Crush!' angers creatives — here's what people are saying

Apple's tone-deaf ad shows instruments, books, and other creative mediums being crushed and replaced by the new, "thinnest ever" iPad Pro.

Laptop

Meet the Apple executives who could succeed Tim Cook

Tim Cook picked up the mantle from Steve Jobs as CEO of Apple over a decade ago and grew it into a multi-trillion dollar company. Now, as Cook nears traditional retirement age, speculation abounds about who will succeed him.

The Times of India

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Laptop

iPad Pro lacks the AI software to match its powerful M4 chip, but that could change soon

Apple says the new iPad Pro’s M4 chip is better at AI processing than any other PC. But is a lack of AI features in iPadOS holding it back?

Top News

Apple Unveils Powerful New Ipad Lineup With AI Enhancements

Apple unveils new iPad Pro and iPad Air models with powerful processors, AI integration, and enhanced features like Apple Pencil Pro and Magic Keyboard.

iMore

Tim Cook was wearing 'Made on iPad' Nike shoes for the 'Let Loose' event

Apple's CEO wore one-of-a-kind Air Max shoes for the reveal of the latest iPad event.

Apple iPad event 2024 live – follow the latest Apple launches right here

Apple is expected to announce new iPad Pro models, a giant iPad Air, and more – follow it all live.

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TechRadar

Apple iPad Pro M4 event Live blog as it happened: OLED, Air, Pencil and more

Our live blog of Apple's 'Let Loose' event, tracking news as it happened on the biggest day for the iPad since it launched.

iMore

Apple event live: New iPad Pro, Air, and Pencil as it happened from May 7 'Let Loose' event

The Let Loose event is finally here, and we're covering the event and its build up for the whole day!

Laptop

Apple just left a disappearing hint about the new Apple Pencil

Apple's homepage includes an exciting hint about the redesigned Apple Pencil ahead of Tuesday's "Let Loose" event. Here's what it means for the next-gen Pencil and iPad line-up.

TechRadar

Apple's May 2024 iPad event could break all the rules and rewrite the AI game — and that's a good thing

Fresh rumors put an M4 chip inside a new Apple iPad Pro, and that means this will be an Apple event unlike any other.

Laptop

After Tuesday, iPads will give laptops more competition than ever before

Apple's "Let Loose" event will be a turning point for the iPad — and the laptop. Some major upgrades could make the iPad a true laptop rival, but not the way you might think.

Laptop

How to watch Apple's "Let Loose" event today: New iPads and more expected

Apple's "Let Loose" event is rumored to debut new iPad Pro and Air models, a new Magic Keyboard, and more about the Apple Pencil. Here's how to watch.

Laptop

How Tim Cook's "exciting product" coming this week could turn around slumping iPad sales

iPad sales are slumping for the second quarter in a row. Can Apple's mysterious "exciting product announcement" turn things around? Here's what we know so far.

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