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The Latest Breaking News from Sam Cross

The chaos at Swatch stores isn't poor planning – it's marketing genius working exactly as it should

If you're looking to snag the cheapest Audemars Piguet out there, you'll need to find an open Swatch store.

Norqain Freedom Chrono Enjoy Life 'Sprinkles' hands on – the Watches and Wonders launch I just can't get out of my head

A killer chronograph with a great message? I need this in my life!

Parmigiani Fleurier Tonda PF Chronographe Mystérieux hands on – a world-first chronograph which hides in plain sight

At Watches and Wonders 2026, Parmigiani Fleurier launched a chronograph in an invisibility cloak.

From analysis to the latest developments in health,
read the most diverse news in one place.

Audemars Piguet Royal Oak Chronograph 38mm hands on – I tested my grail watch and it was everything I ever dreamed of

They say you shouldn't meet your heroes, but I did and it was everything I dreamed of.

I tested every new Tudor at Watches and Wonders 2026 – my favourite isn't what you'd think

Rolex's little brother turned 100 in style, with a range of tasteful updates and additions.

This brand you've never heard of reminds me of Richard Mille – it will change your impression of Chinese watchmaking

Behrens offers unbelievably technical watches which rival the very best.

I tested every new Rolex at Watches and Wonders 2026 – my favourite surprised me

The watch I never expected to like ended up being my favourite.

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T3's Best of Watches and Wonders 2026 Awards: the 5 best watches we saw in Geneva

The show was packed with beautiful innovations, but only five can take home the coveted T3 Best in Show award.

Watches and Wonders 2026: T3 watch experts give their predictions on what we’ll see at the event

From Rolex discontinuations to square dials, here’s what we want to see at Watches and Wonders 2026

A Week on the Wrist with the Ontic Utility 40 Granite – the best dive watch I've ever tested?

A small watchmaker in Yorkshire might have made the best dive watch I've ever used.

A Week on the Wrist with the Detrash Field of Dreams – the perfect field watch for most people

Looking for a solid Hamilton Khaki Field alternative? You just found it.

A Week on the Wrist with the Ember Watch Company Rocket – a unique British watch with real personality

When you fancy a watch with something different to its design, this British brand has the answer.

I tested Juliette Has A Gun Banana Rush – it's a peculiar scent with a lot to love in the drydown

Ever dreamt of smelling like ripe banana? This brand is hoping so.

Citizen Eco-Drive Photon hands on – celebrating 50 years of powering watches with light

The brand celebrates a major birthday with a killer, modern sports watch.

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7 more British watch brands you don't know about – but you should

With the British Watchmaker's Day returning, here are some of my favourite brands from the home nations.

5 best instant cameras for Mother's Day – treat Mum to the gifts of retro photography and memory making

It's one of the best gifts I've ever given, and any of these retro instant cameras will light up Mum's life.

9 drool-worthy products I saw at the Bristol Hi-Fi Show which are giving me serious audio envy

My bank balance is ill-equipped to deal with wants of this nature...

I've longed for one Bang & Olufsen speaker for years, but this dinky, British alternative has cured my cravings

The Majority Move M1 may be small, but it packs a lot of punch.

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news in one place.

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I designed a watch using Swatch's AI tool – it's a bizarre experience, but one I'd definitely use again

If you've ever fancied yourself as a watch designer, this is a good way to give it a go.

A Week on the Wrist with the Christopher Ward C60 Clipper GMT – stealing the Rolex crown with a modern Pan Am collaboration

This limited edition GMT watch is a real looker with a lot of history.

The Fujifilm X Half finally made sense once I stopped treating it like a camera

This compact camera is far more capable than it gets credit for – you just have to use it in the right way.

When radioactive tritium won't do, Marathon turns to this proprietary material to see in the dark

Marathon's MaraGlo is what helps military users see in the dark.

TAG Heuer Carrera Astronomer hands-on – a unique take on the moon phase complication

This Carrera is an exercise in Lunar-cy...

I used the Leica M-EV1 – Leica's most modern camera brings the M-Series squarely into the 21st century

For the first time ever, an M-Series camera with an EVF arrives – and we've put it to the test.

A Week on the Wrist with the Paulin Mara dive watch – a quirky take on a classic form

This Scottish dive watch is playful, but still very capable.

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