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The Latest Breaking News from Audemars Piguet

Swatch brawls: why are people fighting over pocket watches?

So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts massive hype, huge queues and brawling customers.

The Conversation

Swatch boss defends chaotic watch launch after safety fears

Mr Hayek ultimately described the launch as ‘extraordinary’

The Independent UK

The chaos at Swatch stores isn't poor planning – it's marketing genius working exactly as it should

If you're looking to snag the cheapest Audemars Piguet out there, you'll need to find an open Swatch store.

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Swatch fans left frustrated as stores stay closed amid watch frenzy

Dozens of shoppers gathered outside a Swatch store in Lyon hoping to buy a sought-after watch released with Audemars Piguet, only to find the shop closed following disturbances and stock shortages.

Euronews

How a Swatch watch became a collector’s item – and caused chaos around the world

IN FOCUS: The limited edition Audemars collaboration, a pocket watch on a lanyard, has prompted shoppers to go into meltdown – and the ‘Royal Pop’ is already worth thousands of pounds online. A puzzled Katie Rosseinsky looks at the latest trend for performative shopping

The Independent UK

Chaos erupts across UK as ‘mob-like’ crowds storm shops for £335 luxury watch drop

A frenzy of excitement clashed with chaos across the UK as watch aficionados flocked to purchase a rare limited-edition Swatch and Audemars Piguet timepiece. In bustling urban centres, reports of crowd surges and police crowd control measures emerged as fans sought the stunning £335 'Royal Pop' pocket watch, which retails…

The Times of India

Pop watch mania: Swatch appeals for calm as clamour continues for its 'Royal Pop'

The Swiss watchmaker Swatch has been forced to shut several of its stores around the world as a frenzy spreads over its new pocket watch collection made in collaboration with luxury timepiece brand, Audemars Piguet.

Euronews

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Swatch Mob Stampedes Long Island Mall For Special AP Release As Cop Pepper-Sprays Crowd

A crowd surged into a Long Island mall during a high-demand Swatch and Audemars Piguet release, prompting police intervention. Authorities used pepper spray to disperse the gathering as concerns grow over retail crowd safety.

International Business Times UK

Swatch closes London stores over huge crowds seeking limited edition watch

Clips show stampedes of shoppers eager to get their hands on the new watch

Evening Standard

‘It was like a mosh pit’: Swatch closes stores as watch launch causes crowding and scuffles

Paris police used teargas on Saturday and UK shops stayed shut on Sunday after rush for Royal Pop timepieces

The Guardian - UK

‘We are not animals’: How AP x Swatch ‘Royal Pop’ launch spiralled into chaos across cities

The highly anticipated Audemars Piguet x Swatch "Royal Pop" watch launch descended into chaos across multiple cities, including Bengaluru, Mumbai, Delhi, and Dubai. Massive crowds, long queues, and safety concerns led to cancelled store openings and frustrated buyers, with some calling it one of the wildest retail scenes in years.

The Economic Times

300-person lines in Tokyo, chaos in Dubai: A $400 Swatch is breaking the watch world today

Huge crowds gathered for limited edition Swatch and Audemars Piguet pocket watches. Lines formed for days, with some stores closing due to safety concerns. Incidents of pushing and shoving occurred in several cities. Police used tear gas in France to control crowds. Many buyers aimed to resell the watches at…

The Economic Times

Swatch shutters stores as demand for collaboration with Audemars Piguet peaks

Collaboration was announced earlier this week sending watch lovers into a frenzy

The Independent UK

When two become one: Old and new watchmakers collaborate to change perception of time

The bold move is part of Audemars Piguet CEO Ilaria Resta’s drive to push the boundaries of an industry whose reputation is often hampered by entrenched assumptions.

Euronews

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I hate pocket watches but I love the Audemars Piguet x Swatch Royal Pop – here's why

Here's everything we know about the hottest watch of 2026.

The Independent UK

Audemars Piguet unveils collaboration with affordable watch brand — and they could cost less than $500

The highly anticipated partnership will launch May 16

Is Swatch really about to give the Audemars Piguet Royal Oak the MoonSwatch treatment?

There's a curious arrival coming on May 16.

Audemars Piguet Royal Oak Chronograph 38mm hands on – I tested my grail watch and it was everything I ever dreamed of

They say you shouldn't meet your heroes, but I did and it was everything I dreamed of.

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news in one place.

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Euronews

Audemars Piguet CEO Ilaria Resta on inspiring creativity in tough times

Luxury watch maker Audemars Piguet enters a new but very familiar world on its first appearance at Watches and Wonders in Geneva. The Swiss firm's CEO Ilaria Resta is hoping to make an impression with an ambitious project that revives the firm's tried and tested method for creating masterpieces.

Fortune

Watches like this $455,000 timepiece can't be made by a machine—and that's exactly why they're the ultimate flex amid the analog revival

Watches with maximum 'complications' are the stars of the $60 billion luxury watch boom.

GOBankingRates

4 Items the Ultra-Rich Always Buy When Traveling Abroad

From truffles to Birkin bags, a new report reveals what ultra‑wealthy travelers tend to splurge on abroad and where they shop when money isn’t a concern.

The Independent UK

California cops make a burglary arrest. Then find $6 million worth of stolen Birkin bags and other luxury goods

Investigators also found more than $800,000 in cash and 20 firearms at the suspect’s home

I test watches for a living – here are 5 Audemars Piguet Royal Oak alternatives for every budget

The iconic Royal Oak shape has spawned a generation of copycats – but which are actually worth your cash?

Tom’s Guide

The first brands advertising in ChatGPT reveal exactly who OpenAI thinks you are — and it’s surprisingly specific

OpenAI’s first advertisers include Adobe, Target and Ford. Here is why their "common thread" reveals exactly who OpenAI thinks the average ChatGPT user is — and how to spot the ads.

This unique Bugatti has a self-winding Audemars Piguet Tourbillon on its dashboard

One-of-one Bugatti FKP Hommage is a tribute to the Veyron and has a very special dashboard clock

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