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The Latest Breaking News from Yvon Chouinard

Patagonia’s new rule reveals why making Earth its only shareholder was never just about charity

Patagonia's founder, Yvon Chouinard, has revolutionized corporate integrity by legally embedding environmental goals into the company's structure. Instead of traditional sales, all voting stock now goes to a trust, ensuring profits fund biodiversity protection. This structural shift prioritizes long-term ethical operations over short-term profit pressures, safeguarding the brand's mission for…

The Times of India

1% for the Planet: What brands donate their profits?

From Patagonia to MicroScooter, these businesses are giving back

The Independent UK

How this ‘dirtbag’ billionaire chose to do capitalism differently

Few people globally have influenced business, sport, the environment and philanthropy like Patagonia founder Yvon Chouinard.

The Conversation

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Following in Paul Newman and Yvon Chouinard's footsteps: There are more ways for leaders to give it away in 'the Great Boomer Fire Sale' than ever

As the president and CEO of Newman's Own, which gives away 100% of its profits, I am hearing from more and more business owners who want to try.

Fortune

Patagonia founder Yvon Chouinard says he's 'working harder than an 87-year-old should' but he's got no choice: 'the planet is in bad shape'

Patagonia published a "Work in Progress" report for its mission to save the Earth. There's just a problem: "the prevailing extractive model of capitalism."

Fortune

Patagonia CEO Ryan Gellert says he believes the world needs responsible business more than ever

"Solving real problems on behalf of your employees, your customers, and the communities that you exist within, to me that's a pretty good definition of leadership," Gellert told Fortune.

Fortune

Patagonia founder lived on $1 a day and cat food before making it—when he hit billionaire status, he was so angry he gave away his $3 billion company

While some founders dream of joining the likes of Warren Buffett in the billionaires club, Patagonia’s Yvon Chouinard was so furious he gave his company away.

Fortune

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I always thought Patagonia’s Yvon Chouinard did more for the planet than The North Face’s Doug Tompkins – I was wrong

The North Face founder’s wild, untold legacy of saving Patagonia

Capitalism and democracy are weakening – reviving the idea of ‘calling’ can help to repair them

Ask someone what a calling is, and they’ll probably say something like “doing work you love.” But as a management professor who has spent two decades researching the history and impact of calling, I’ve found it’s much more than personal fulfillment.

The Conversation

Patagonia became famous for letting staff cut out early to chase waves—now it's asking dozens of employees to relocate or leave because it’s 300% overstaffed

Roughly a third of Patagonia’s customer-service staff will be asked to move within 60 miles of a designated “hub” city.

Fortune

Why is The North Face so expensive? The reasons behind the prices

We look into the reasons why The North Face is so expensive, delving into the origins of the world-conquering brand

Advnture

Why is Patagonia so expensive? We delve into the famous brand

Known for its quality and sustainability, Patagonia is one of the world’s most successful outdoor brands – but why is their kit so expensive?

Advnture

Why Patagonia is the most reputable company in the U.S.

Director of philosophy Vincent Stanley says taking a stand on issues the clothing giant understands is key to its success.

Fortune

How to Find Room for Philanthropy Despite Challenging Times

The 'philanthropic squeeze' hits when consumers face higher costs and lower investment returns. Consider these three ways to maintain charitable giving.

Kiplinger

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Fortune

Mike Bloomberg plans to leave his company to Bloomberg Philanthropies—with enormous implications for charity

The move would be similar to one made by Patagonia’s founder last year, but on a much bigger scale.

The Guardian - US

‘We’ve lost the right to be pessimistic’: Patagonia treads fine line tackling climate crisis as for-profit company

The company is one of the largest outdoor apparel brands globally, but it has long grappled with how growth can contradict environmental activism

Advnture

Patagonia vs Columbia: which US brand is the best?

It’s Patagonia vs Columbia: we put the two American outdoor behemoths up against each other, taking a look at their origins, kit and ethos

Evening Standard

Fashion Awards 2022: the winners, the Balenciaga controversy and a tribute to the Queen

Demna shunned, Valentino crowned, and a Nineties old guard is celebrated once again

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The Conversation

Patagonia’s grand gesture sends the wrong message about ethical capitalism

Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting…

The Conversation

Has Patagonia defined a new gold standard for business responsibility?

Patagonia’s founder Yvon Chouinard made headlines recently with the decision to give his family’s $3 billion company, and its future profits, to the fight against climate change. In his words, “Earth is now the company’s only shareholder.”

Inverse

Why Patagonia’s “purpose” model reveals fashion’s biggest hurdle to sustainability

Going forward, all of Patagonia’s profits, some $100 million annually, will fund efforts to address climate change and advance wilderness preservation, the company announced on September 14, 2022.

Daily Mirror

5 bits of good news you might have missed this week - including Alzheimer's breakthrough

The news has been pretty bleak lately and it's been hard to keep up with all the sombre events that have been going on, so you may have missed a few stories that could make you a bit more hopeful for the future

The Conversation

Why Patagonia's purpose-driven business model is unlikely to spread

Patagonia founder Yvon Chouinard, his wife, Malinda, and their two adult children no longer own the outdoor gear and apparel company. But based on my experience as a former executive who is now an adviser and lecturer focused on sustainability, I don’t expect many other U.S.-based companies to follow their…

Chicago Tribune

Nina Metz: Can TV spare a thought for the anti-‘Succession’ and the un-‘Billions’?

Last week, Yvon Chouinard, the billionaire owner of outdoor clothing retailer Patagonia, announced he was transferring ownership of his company to a trust. Going forward, the company’s profits — somewhere in the neighborhood of $100 million a year — will be used to combat climate change.

The Conversation

Patagonia's founder has given his company away to fight climate change and advance conservation: 5 questions answered

Patagonia founder Yvon Chouinard, his wife and their two adult children have irrevocably transferred their ownership of the outdoor apparel company to a set of trusts and nonprofit organizations.

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