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The Latest Breaking News from Ulta

The beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes

The move, announced alongside an 11.8% sales jump, arrives as TikTok's future in the U.S. is secured and as the platform reshapes how Americans shop for beauty.

Ulta Beauty Stock: Is ULTA Underperforming the Consumer Discretionary Sector?

Ulta Beauty Stock: Is ULTA Underperforming the Consumer Discretionary Sector?

While Ulta Beauty has underperformed its sector peers recently, analysts remain moderately optimistic about the stock’s prospects.

Should You Buy the Dip in Ulta Stock?

Should You Buy the Dip in Ulta Stock?

Considering the post-earnings selloff, does the pullback in Ulta Beauty stock represents a compelling buying opportunity or an early signal of slowing growth?

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Ulta Beauty CEO says when you get passed up for career opportunities, 'you can either choose to be bitter or you can be better'

Kecia Steelman stepped into the chief executive role at Ulta 10 months ago after serving as chief operating officer.

Ulta Beauty and an Ultimate Entry: Price Resets After Profit Miss

Ulta Beauty is in a position to rebound as its 2026 guidance is good, only marginally below the consensus forecast. Institutions are accumulating.

Ulta Stock Is Deeply Oversold on Earnings Selloff. Should You Buy the Dip?

Ulta Beauty stock is sinking on Q4 profit miss and muted future guidance. But there are ample reasons for long-term investors to load up on ULTA shares today.

Stocks Extend Weekly Losing Streak: Stock Market Today

Efforts to boost crude supplies did little to stem worries of rising oil prices and inflation ahead of next week's Fed meeting.

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Stocks Slip Before the Open as Middle East Conflict Lifts Oil, U.S. Economic Data on Tap

Stocks Slip Before the Open as Middle East Conflict Lifts Oil, U.S. Economic Data on Tap

March S&P 500 E-Mini futures (ESH26) are down -0.62%, and March Nasdaq 100 E-Mini futures (NQH26) are down -0.61% this morning as the escalating Middle East conflict pushes oil prices higher and weighs on risk appetite.

‘What the hell is this?’: Miami mom takes daughter to Ulta to get hair tinsel. She can’t believe how they let her walk out

‘What the hell is this?’: Miami mom takes daughter to Ulta to get hair tinsel. She can’t believe how they let her walk out

A Miami woman was shocked to see her daughter’s hair after a trip to Ulta to apply hair tinsel went wrong. That’s because instead of giving her daughter an even-looking application, they ended up putting “beads” of stringy tinsel in her hair.

Does Ulta Take Back Opened Makeup?

Does Ulta Take Back Opened Makeup?

You bought foundation three shades off or received the wrong makeup item—you’ve seen this film before. Anyone who’s been shopping for anything online—especially makeup—has been unsatisfied with the product they ordered at some point. So, does Ulta have a return policy?

Woman walks into Ulta for makeup routine after ChatGPT gives advice: ‘As an Ulta employee, the way you are using the testers is extremely unsanitary‘

Woman walks into Ulta for makeup routine after ChatGPT gives advice: ‘As an Ulta employee, the way you are using the testers is extremely unsanitary‘

Makeup testers at beauty retailers like Ulta can be helpful. After all, what we envision in our minds may be different from reality. While sampling these in-store makeup items has a set of implied rules of hygiene, it doesn’t stop this woman from breaking them for her ChatGPT-generated beauty regimen…

Woman gets free scalp detox sample from Ulta. Now she says she’s left with chemical burns: ‘You need to get a lawyer’

Woman gets free scalp detox sample from Ulta. Now she says she’s left with chemical burns: ‘You need to get a lawyer’

We all love free samples when shopping at cosmetics stores like Ulta Beauty, especially now that this perk is somewhat rare.

Why could no one buy an Ulta Beauty World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’

Why could no one buy an Ulta Beauty World ticket? A cybersecurity expert weighs in: ‘I waited online for over an hour’

When Ulta dropped its tickets for the Ulta Beauty World Expo, chaos ensued. Over 3 million people were scrambling to get a ticket, of which there were only 3,000.

My fellow gen Z have spoken: these 22 products still scream ‘2016’

My fellow gen Z have spoken: these 22 products still scream ‘2016’

Beats headphones, army green jackets and ‘blinding highlights’ – I asked my fellow gen Z to name the 2016 fads they can’t let go of

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Earnings Preview: What To Expect From Ulta Beauty's Report

Ulta Beauty is scheduled to report its fourth-quarter results soon, and analysts expect a double-digit earnings drop.

Why Selling Costco and 3 Other Unusually Active Puts Could Save You From Overpaying

Among the unusually active put options on Thursday were four overvalued stocks, including Costco, a favourite among buy-and-hold investors. Given that markets are generally considered pricey, selling these puts lets you own popular stocks without overpaying. Here’s how.

California woman realizes her Ulta points were stolen. Then she catches the thief red-handed: ‘

A mom logged into her Ulta account, excited to finally use her accumulated rewards points on a little beauty treat for herself. But when she logged on, she was shocked to find that the account was completely drained.

3 Retailers at 52-Week Highs With More Room to Run

A divided retail sector was a primary investment theme in 2025, and it looks set to continue this year. Here are 3 stocks to capitalize on the split consumer.

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Ulta Stock ‘Unleashed’ Gains in 2025. Should You Keep Buying Shares in 2026?

Ulta started a new initiative to launch in-store experiences and grow its business in 2025. Shares are up about 40% YTD.

‘I thought stuff like this went to Marshalls’: Mississippi Ulta worker shows what they do with unsold product. Then he demonstrates with Wyn Skin Tint

The way beauty companies handle unsold inventory has become one of those things customers are only learning about because workers keep filming it.

‘This happened to me last year with Nordstrom’: Ulta customer orders $200 perfume. Then she opens the box

Opening a beauty package you order online should be a dopamine-filled little treat. When one Ulta customer picked hers up, however, she says the box felt wrong right away.

‘I don’t know why she even thought that would be OK to say’: Bride-to-be goes shopping at Ulta. Then an associate humbles her with unsolicited advice

A recently engaged woman went into an Ulta store and received unsolicited skincare advice she did not ask for.

How Is Best Buy's Stock Performance Compared to Other Specialty Retail Stocks?

Despite Best Buy’s underperformance compared to its industry peers over the past year, Wall Street analysts remain moderately optimistic about the stock’s prospects.

Is Ulta Beauty Stock Outperforming the Dow?

Ulta Beauty has outperformed the Dow over the past year, and analysts are moderately optimistic about the stock’s prospects.

3 Stocks Most Likely to Split in 2026

Stock splits are a signal that the company is strong, producing cash flow, and providing value to its investors that will continue to grow over time.

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