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The Latest Breaking News from Twitter Inc.

The Guardian view on Twitter’s rebranding: X marks an everything or nothing gamble

Editorial: Elon Musk’s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination

The Guardian - UK

Elon Musk must cede spotlight to Twitter CEO for his $44B investment to pay off

Musk's stewardship of Twitter is a textbook example of mismanagement, argues Harvard Business School leadership expert Bill George: 'I don’t think he understands social media.'

Fortune

The end of Twitter – how Elon Musk's rebrand to X could foster the platform's dark side

Alas, poor Twitter; we knew it well. Or, at least, we thought we did. Despite never occupying more than 10% of social media’s online presence, western audiences are very aware of the platform. That’s not least because of the way that the mass media echoes and amplifies the controversies and…

The Conversation

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Why Dunkin' and Lego rebrands succeeded – but X missed the mark

Twitter has swapped the fluffy bird that used to symbolize the social media platform for a spindly black X. Ditching the company’s well-known logo and changing its name to a letter often associated with danger, death and the unknown is only the latest user-aggravating step CEO Elon Musk has taken…

The Conversation

Elon Musk reacts to ex-wife Talulah Riley’s engagement to Thomas Brodie-Sangster

The Tesla CEO was married and divorced to the ‘Westworld’ star twice between 2010 to 2016

The Independent UK

Threads can become the 'purest form' of social media as long as Meta and Mark Zuckerberg agree to one thing, says tech exec

The president of a once-trendy social app believes Meta should operate Threads as a loss leader to help it reclaim the goodwill it lost over the past few years.

Fortune

Elon Musk’s Infatuation With ‘X’ Sheds Light On Twitter Rebranding

Musk's vision for X.com in 1999 resurfaces as he plans to rebrand Twitter as 'X'

Zenger

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Elon Musk's X branding is spreading to Twitter for Android

Twitter's beta version on Android has adopted the abrupt X branding that initially rolled out on the web.

Android Central

Elizabeth Warren and Lindsey Graham Will Break the Internet

The senators say they're creating an "independent, bipartisan regulator charged with licensing and policing the nation's biggest tech companies." What could go wrong?

Reason

Republicans shelve Zuckerberg contempt vote in ‘censorship’ inquiry ‘for now’

House panel was to consider resolution on Meta chief for allegedly failing to turn over internal documents to investigators

The Guardian - US

Musk’s everything app: Does it stand a chance?

Elon Musk has done the impossible before. Don’t count him out on this.

Fortune

Elon Musk's Twitter brand change is even more devastating than I thought

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

TechRadar

Elon Musk’s mood swings at Twitter made his ‘fanatical inner circle’ too afraid to tell him the truth, says ex-Twitter exec

The former staffer at Twitter—now X—said she was surprised by Musk’s “willingness to burn so much down.”

Fortune

Twitter's rebrand to X shifts the focus to Musk's 'everything app' plans but here's why he might have moved too early

A succession of upheavals have characterised Elon Musk’s leadership of Twitter since he acquired the social media platform in November 2022 – from his U-turns on the acquisition, to firings and rehirings and a significant drop in advertising revenue. But his latest move is the most significant: abandoning the globally…

The Conversation

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iMore

Twitter stole its new @X username without paying its owner a dime

Twitter has taken over the @X username without paying its owner anything.

The Guardian - US

Linda Yaccarino: does Twitter’s CEO have the most difficult job in tech?

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

WEKU

Meta's Threads needs a policy for election disinformation, voting groups say

Twelve voting rights organizations tell Meta its new social media site Threads needs a robust plan to ensure election disinformation doesn't go viral during the 2024 elections.

Evening Standard

Twitter took over the @x account username without permission or compensation

Original owner offered a tour of the company’s facilities, but no monetary compensation

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Salon

Heart problems from vaccines are rare

Conspiracy theorists have been exaggerating the link between COVID vaccines and heart problems. Here are the facts

Fortune

Elon Musk swipes coveted @x handle from Twitter user for rebrand

Single letter Twitter accounts may be worth tens of thousands of dollars—but they're not the property of users to sell as one out-of-luck photographer found out.

The Independent UK

Elon Musk wants to turn tweets into 'X's'. But changing language is not quite so simple

Elon Musk may want to send “tweet” back to the birds, but the ubiquitous term for posting on the site he now calls X is here to stay — at least for now

Fortune

Zuck says Threads is a 'Year of Efficiency' triumph

Meta's CEO thinks the company's new Twitter competitor has a shot of being the first public discussion app to reach 1 billion users.

Fortune

X employees paint Twitter offices black and go 'bird hunting'

While some longtime users decried the demise of the Twitter brand, a group of zealous X employees swept through the San Francisco headquarters on mission to purge remnants of the old brand.

Zenger

Elon Musk’s Twitter Rebranding To X May Impact Tesla’s Valuation

Critics worry that the move could unsettle advertisers and lead to potential Tesla stock sales.

The Guardian - US

Threads users decline significantly despite initial surge in sign-ups

Within a week of launch of Mark Zuckerberg’s answer to Twitter 100 million people signed up, but weeks later there’s been a drop

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Thomas BrodieSangster

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