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The Latest Breaking News from the Advertising Standards Authority

Self-swab rape kit company ‘misled public’ over potential use in trials

The Advertising Standards Authority said Enough was wrong to tell women they were more likely to get raped than get cancer

Evening Standard

John Lewis, Boots and Debenhams misled shoppers with Black Friday deals

The Advertising Standards Authority (ASA) found ads in the lead-up to Black Friday in November overstated the advertised price drops

The Independent UK

John Lewis, Boots and Debenhams Black Friday deal ads ‘misled shoppers’

The Advertising Standards Authority said it had not seen evidence the advertised deals represented genuine savings.

Evening Standard

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Lee Cronin’s The Mummy poster criticised for being too terrifying

Fans have clapped back at the criticism.

Creative Bloq

UK Journalist Is Mad Over a Movie Poster. This Is Not a Bit

BBC journalist Samira Ahmed found something new to fuss about. It’s about Lee Cronin’s The Mummy. There are no real mummies involved in the scenario—no actual, ancient corpse skulking around the London Tube. Instead, Ahmed thought that the poster looked a little too unsavory for children to see.

The Mary Sue

The Mummy faces backlash from parents over ‘terrifying’ movie poster

Lee Cronin’s new horror film is set for release this week in the UK

The Independent UK

Watchdog bans first ads under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year.

Evening Standard

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Lidl and Iceland ads banned under new ‘less healthy’ food rules

Lidl and Iceland are the first retailers to fall foul of the new rules, which came into effect at the beginning of this year

The Independent UK

Five food supplement adverts banned over women’s health claims

Ads from 22 Balance Me, Lunera, Minerva, and Nova Menopause Vitality were banned

The Independent UK

AI advert banned over claims it could expose women’s bodies

The firm said the app did not support, and was not designed to enable, the removal of clothing or the creation of nude imagery

The Independent UK

Warning issued over ‘deeply concerning’ ads for dangerous BBLs

Advertising watchdog says it banned ads after discovering some that suggested the potentially fatal procedures are safe, exploited insecurities or pressured people into making quick decisions

The Independent UK

Predator: Badlands poster featuring ‘severed spine’ ordered to be removed

The Advertising Standards Authority said that as the poster was displayed outdoors, ‘care needed to be taken’ to ensure it was suitable for all.

Evening Standard

Co-op ad banned over ‘misleading’ Aldi price-match claims

Aldi issued a complaint to the Advertising Standards Authority (ASA) over the advert

The Independent UK

Ads for ‘misleading’ prostate supplements and home testing kits banned

The Advertising Standards Authority said misleading claims could give false reassurance or make it harder to know when to speak to a doctor.

Evening Standard

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The Independent UK

Adverts for DIY prostate tests banned over ‘misleading’ cancer diagnosis claims

ASA said misleading claims could make it harder to know when to speak to a doctor

Evening Standard

Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims

The Advertising Standards Authority said ads for all three brands used the term ‘sustainable’ without providing any evidence to support the claims.

The Independent UK

Nike, Superdry and Lacoste ads banned over ‘misleading’ claims

The Advertising Standards Authority (ASA) said all three brands failed to provide evidence to support claims made

Evening Standard

Gambling ad featuring Lewis Hamilton banned over potential appeal to children

An advert for Betway using the Chelsea FC logo was also banned by the Advertising Standards Authority for the same reason.

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The Independent UK

Gambling ads featuring Lewis Hamilton and Chelsea badge banned

Adverts for two gambling firms, Kwiff and Betway, were banned after a complaint was lodged to the Advertising Standards Authority

The Independent UK

Trainline ad banned after ‘misleading’ claims about its train ticket prices

The company’s TV and radio adverts breached broadcasting rules

Evening Standard

Rail ticket price claims in Trainline ads were ‘misleading’ – watchdog

The Advertising Standards Authority ruled TV and radio ads for the retailer breached broadcasting rules.

The Independent UK

Two more ads banned over ‘misleading’ government funding claim

The Advertising Standards Authority found the ads from Aira and EDF Energy were ‘likely to mislead’ customers

Evening Standard

Zara adverts showing models who appeared to be ‘unhealthily thin’ banned by ASA

The Advertising Standards Authority received one complaint that the ads were irresponsible because the models appeared to be unhealthily thin.

The Independent UK

‘Insensitive’ vegan charity advert showing baby being taken away from mother banned

An advert from a vegan charity which shows a baby being taken away from its mother has been banned after the Advertising Standards Authority (ASA) branded it “irresponsible”.

Evening Standard

Vegan charity Viva! ad featuring baby being taken from mother banned

The Advertising Standards Authority said the ad would have been particularly distressing for viewers who had experienced the loss of a child.

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