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The Latest Breaking News from TAT

Thailand on Thursday officially began celebrating Songkran, or Thai New Year, with locals and foreigners alike flocking to major sites and splashing water on each other nationwide after a three-year suspension due to the coronavirus pandemic.

Bangkok Post

TAT optimistic about reaching long-haul market target

Stronger air traffic in the summer, with a projection of more than 98,000 flights, should help each long-haul market to exceed 1 million visitors by the end of this year, according to the Tourism Authority of Thailand (TAT).

Bangkok Post

Festival set to sizzle this year

Amid expectations of a livelier retail atmosphere this year than last, retail and wholesale operators in major regions of the country are working hard to plan various activities to stimulate spending during this year's Songkran festival.

Bangkok Post

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The power of travel partnerships

In the deep waters off Phuket, hobby divers scour the sea to pick up garbage on holiday. Elsewhere, in one of Thailand's many villages, visitors are engrossed in baking banana bread using locally sourced ingredients. These activities are now in vogue, as the rise of sustainable tourism in the Land…

Bangkok Post

Airfares could spike after Opec cut

Airlines are expecting higher airfares than usual during the upcoming low season as oil cartel Opec and its allies announced production cuts.

Bangkok Post

Michelin Guide, TAT extend their partnership through 2026

The Michelin Guide Thailand has helped to generate more than 842 million baht for the tourism economy during its first five-year contract with the Tourism Authority of Thailand (TAT) starting in 2017, according to the agency.

Bangkok Post

TAT expects B18.5bn from holiday

The Tourism Authority of Thailand (TAT) expects the Songkran holiday to generate total revenue of 18.5 billion baht, with domestic trips exceeding the 2019 level based on pent-up demand.

Bangkok Post

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TAT downplays China woes

The Tourism Authority (TAT) has played down concerns about monopolised foreign tourism businesses and zero-dollar tours, as long as strict law enforcement and collaboration with Beijing continues, while Thailand is targeting high-value tourists over volume.

Bangkok Post

TAT festival targets four key regions

The Tourism Authority of Thailand (TAT) will run a series of events dubbed "Water Festival 2023" in four regions between April 13 and 16, 2023, in conjunction with Thai Beverage Public Co Ltd (ThaiBev) and other partners.

Bangkok Post

TAT raises expectations for Chinese visitors this year

The target for inbound Chinese tourists this year has been upgraded to 6-7 million from 5 million, with more than 250,000 of them scheduled to visit Thailand in April, according to the Tourism Authority of Thailand (TAT).

Bangkok Post

TAT touts wellness industry strengths

Thailand has competitive advantages to strengthen wellness and medical tourism, both in terms of certified facilities and lower prices, than international players, according to The Tourism Authority of Thailand (TAT).

Bangkok Post

TAT to monitor tourism impact of SVB

Economic concerns stemming from the collapse of Silicon Valley Bank (SVB) will not affect long-haul visitors to Thailand in the short term as pent-up demand should support the market, but officials plan to monitor the long-term impact, according to the Tourism Authority of Thailand (TAT).

Bangkok Post

Central upbeat on luxury stores in Europe

Central Group remains confident that its luxury department stores in Europe won't be affected by inflation as they targeted high-end customers, while Centara Hotels & Resorts (CHR) expects its revenue this year to exceed the level recorded in 2019.

Bangkok Post

Cashing in on superstition

In an uncertain world, people become anxious or worried for various reasons, including emerging diseases and epidemics, high living costs, war and job instability.

Bangkok Post

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Bangkok Post

Hotel scheme generates B1.25bn

Domestic tourists spent more than 1.25 billion baht on hotel bookings during the fifth phase of the "We Travel Together" scheme, snapping up 560,000 room nights within four days.

Bangkok Post

All 560,000 rooms under subsidy scheme booked

All of 560,000 room nights in the government's hotel subsidy programme for domestic tourists were booked within four days, while the Tourism Authority of Thailand (TAT) said it might ask the new government to continue this scheme.

Bangkok Post

School wear 'can promote kingdom'

Officials from the education and tourism ministries are voicing support for Chinese tourists who wear Thai student uniforms, saying doing so will help promote Thailand.

Bangkok Post

Authorities relent on tourists' school uni craze

A tempest in a teapot over Chinese tourists wearing Thai school uniforms has ended with authorities conceding that the visitors mean no harm and are probably doing the country a favour by promoting it.

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Bangkok Post

TAT anticipates 6m European visitors

The Tourism Authority of Thailand (TAT) expects 6 million tourists from Europe this year, roughly 80% of the pre-pandemic total, generating more than 420 billion baht as part of total revenue of 1.5 trillion baht by year-end.

Bangkok Post

Tourism plan to rake in B2.38tn

CHIANG MAI: The provincial Public-Private Economic Development Committee and the Provincial Tourism Authority of Thailand (TAT) Office on Monday discussed a plan to bring 2.38 trillion baht in tourism revenue this year.

Bangkok Post

TAT unfazed by giveaways

Many countries in Asia recently announced giveaway campaigns to bolster their tourism industry, aiming to drive post-pandemic economic growth.

Bangkok Post

Taking AI to the next level

Local businesses are looking to generative artificial intelligence (AI), such as ChatGPT, mulling how to apply this technology to bolster their performance.

Newslaundry

Hafta letters: Attacks in Australia, high court elevations, Hafta quotes

Suggestion: Let's pay more attention to digital media in addition to mainstream media. There's good and bad journalism online with substantial viewership. Let's talk about it on Alternate Newsance and Hafta, call out good journalism, and condemn bad. Channels to discuss: Scroll, Print, Wire, Lallantop, ANI, WION, etc. Thoughts on…

Bangkok Post

Higher airfares hobble Chinese market revival

The average airfare for flights connecting key cities in China and Thailand remains 1.5 times higher than pre-pandemic prices, while for second-tier cities fares have surged 200%, which means low-priced tours cannot return, according to the Tourism Authority of Thailand (TAT).

Bangkok Post

TAT suggests operators still upbeat on recovery outlook

Business operators still have confidence in the country's tourism recovery as campaigns for the general election kick into high gear and the next phase of the "We Travel Together" scheme is projected to have the participation of more than 9,000 hotels, with the aim of stimulating domestic spending, says the…

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