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The Latest Breaking News from Premion

Three of Five CTV/OTT Advertisers Plan Ad Spending Increases

The average increases will be by 21% according to a survey from Advertiser Perceptions and Premion

61% of CTV Advertisers Plan To Increase Spending: Survey

61% of CTV Advertisers Plan To Increase Spending: Survey

Study from Premion, Advertiser Perceptions finds average increase of 21%

Broadcasting & Cable

Madhive Names Premion Founder Jim Wilson President

Madhive Names Premion Founder Jim Wilson President

Exec oversaw Tegna’s investment in Madhive

Broadcasting & Cable

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Fates & Fortunes | April 2024

Notable executives on the move

Multichannel News

Tegna Names Tom Cox Chief Growth Officer

Tegna has also promoted Daniel Spinosa to president of Premion

Tegna Names Tom Cox Chief Growth Officer

Daniel Spinosa named president of Premion unit

Broadcasting & Cable

Tegna’s Premion Acquires Octillion Media

The acquisition of the DSP will expand Premion’s CTV ad capabilities

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Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities

Tegna’s Premion Buys Octillion Media To Expand CTV Advertising Capabilities

Demand-side platform’s CEO, other employees to join Premion

Broadcasting & Cable

Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data

Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data

Sales rose 112% in one month

Broadcasting & Cable

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

Survey: Two in Three Advertisers Plan Increased CTV/OTT Spend

The average increase is 23% according to a new Premion survey

Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds

62% are moving funds from digital, social and linear TV

Broadcasting & Cable

Premion CTV Inventory Study Finds Higher Co-Viewing, Attention

Premion CTV Inventory Study Finds Higher Co-Viewing, Attention

Advertisers get larger audiences

Broadcasting & Cable

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