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The Latest Breaking News from Nielsen

Paramount Pleased As It Concludes Round of Smaller Upfront Dinners

‘We’re not going back to the old way of doing things,’ says ad sales head John Halley

Broadcasting & Cable

To build trust, put consumers first

Consumers trust word-of-mouth recommendations over ads, says market research firm Nielsen. So brands need to make sure every customer is satisfied.

Fortune

Have a smartphone? Here are 5 side hustles you can start today

You don’t need a ton of special equipment to make money on the side.

Fortune

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read the most diverse news in one place.

Star Power Drives TNT’s NHL, NBA Playoff Ratings Push, Says WBD’s Craig Barry (Q&A)

Matchups involving popular teams provide an on-ramp for the casual fan, sports unit’s chief content officer says

Multichannel News

Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution

The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision

TV Tech

Weekly Cable Ratings: TNT, ESPN Shoot To Top of Primetime Ratings Chart

NBA, NHL Playoffs drive networks to finish in the top two spots in primetime

Multichannel News

Nielsen Debuts Nielsen One Alpha for Measuring Content

Disney, Mediahub, Sony Pictures Television, TelevisaUnivision, AMC Networks and Horizon Media signed up

Broadcasting & Cable

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Upon further review, Fox sets viewer record for Super Bowl

The latest Super Bowl ended up setting a viewer record

The Independent UK

Nielsen Admits Super Bowl LVII Undercount Missing 2M Viewers

Revised data shows a record 115.1M watched the Fox Sports-produced game

TV Tech

Chiefs-Eagles Super Bowl LVII is most-watched ever after confusion over Nielsen Ratings

Chiefs-Eagles Super Bowl LVII is the most-watched ever after confusion over Nielsen Ratings.

USA Today Sports Media Group

Upon Further Review, Nielsen Gives Fox More Super Bowl Viewers

With 115.1 million viewers, Super Bowl LVII was most watched Super Bowl ever.

Broadcasting & Cable

NewFronts: Amazon Has Bigger Ad Plans For Season 2 of ‘Thursday Night Football’

Adds iSpot.tv, VideoAmp for audience measurement

Broadcasting & Cable

Fox ratings plummet after Carlson axed

It's not just Tucker's slot — Sean Hannity and Laura Ingraham's ratings are falling too

Salon

Fox ratings tumble in Tucker Carlson slot after his firing

Hundreds of thousands of Fox News viewers are reacting to Tucker Carlson's firing by abandoning the network in his old time slot — at least temporarily

The Independent UK

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Broadcasting & Cable

Nielsen Says Panel-Only Is Its Upfront Currency, But It Will Enable Transactions on Big Data

TelevisaUnivision aims to use big data, which shows more Spanish-language viewing

Broadcasting & Cable

Allen Media Group Hires VideoAmp for Measurement

‘Nielsen does a horrible job,’ Byron Allen says

Broadcasting & Cable

Joint Industry Committee Asks Nielsen To Reconsider Participating

Nielsen says it might re-engage once some concerns are answered

Multichannel News

Weekly Cable Ratings: TNT Rolls Past Fox News in Primetime

Cable news net extends its total-day winning streak

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news in one place.

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Broadcasting & Cable

Nielsen Says It Won’t Participate in Measurement Joint Industry Committee

‘Responding to the RFI now will give a false impression that we endorse the JIC’s requirements. We do not,’ said Nielsen’s Karthik Rao

Broadcasting & Cable

Local News Close-Up: Capital Improvements in D.C.

Washington stations cover Commanders sale, along with the usual blockbuster Beltway news

Multichannel News

What Marketers Need to Do To Succeed in a Fragmented, Chaotic TV Market

Emerging platforms, privacy standards are forcing marketers to seek new ways to target, measure ads

Broadcasting & Cable

Measurement Joint Industry Committee To Update Progress at Pre-Upfront Event

Agencies, advertisers, networks, measurement companies participating

Multichannel News

Weekly Cable Ratings: Fox News Stays On Ratings Roll

News network holds off NBA playoffs-tinged TNT, ESPN to retain top spots in primetime, total day

TV Tech

March Madness Boosts Cable Viewing

Overall TV viewing declined in March 2023, according to Nielsen's The Gauge

Broadcasting & Cable

March Madness Gives Cable Viewing A Boost, Nielsen Says

Peacock’s share rises to 1.1%

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