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The Latest Breaking News from NBCU

NBCUniversal Stakes Claim To the Future of Advertising (Upfronts)

Advertisers see big results from new convergent planning system

Broadcasting & Cable

NBCUniversal Upfront Features Jimmy Fallon, Lester Holt, Savannah Guthrie, Kelly Clarkson

Shows from NBC, Peacock, Telemundo, Bravo, others are showcased at Radio City

Multichannel News

Why Roasts Are ‘Vile, Mean, Fascist’ Exercises in ‘Punching Down’ … That Netflix Will Probably Now Want To Do Again and Again

Also in this week’s ‘Next Text,’ we rediscover HBO's ‘Hacks,’ the NBC primetime schedule … and basic movie-theater civility

Broadcasting & Cable

From analysis to the latest developments in health,
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NBC Sends Leslie Jones to Paris for Offbeat Olympics Coverage

Comedian reprises her role from PyeongChang and Rio Games

Broadcasting & Cable

NBCUniversal Will Pitch a Combination of Content, Tech in Upfront

50th anniversary of ‘SNL’ has drawn sponsors

Multichannel News

Bonnie Hammer, Jen Psaki Share Books and Workplace Lessons at 92nd Street Y

Both NBCU figures discuss new books and overcoming workplace issues at May 8 event

Multichannel News

Peacock's $110 Million NFL Playoff Gamble Pays Off, Tripled Subscriber Growth in Q1 While Still Cutting Losses

Peacock's exclusive presentation of the Chiefs-vs.-Dolphins Wild Card game back on Jan. 13 resulted in one of subscription streaming's biggest signup events ever

Broadcasting & Cable

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NBCUniversal Launches Personalized, Hyperlocal Services via ATSC 3.0

New ancillary services rolled out in New York, Los Angeles Miami and Philadelphia with additional major market rollouts to follow

TV Tech

NBCU Using NextGen TV To Provide Personalized Broadcasts at 6 Stations

New York, Los Angeles, Philadelphia, Miami get first look at start over, other features

Broadcasting & Cable

NBCU On Track for Record-Setting Olympics Ad Revenue

Advertisers returning after Covid-restricted games in Tokyo and Beijing

TV Tech

NBCUniversal Is Going for Gold With $1.2 Billion in Olympic Ad Sales

More than half of primetime will feature women athletes

Multichannel News

24/7 Stations? Local Outlets Increase Output

Digital platforms allow local broadcasters to thoroughly connect with community

Multichannel News

NBCU To Promote Olympic Trials as ‘Making Team USA Presented by Xfinity’

More than 200 hours of live programming planned across NBC, Peacock, USA Network

Multichannel News

LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal

Networking site engages with Roku, Samsung, iSpot, Kantar

Broadcasting & Cable

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TV Tech

NBCU Entertainment Chairman, ‘America’s Got Talent’ Host To Address NAB Show

The pair, joined by moderator Cynthia Littleton, will address audience engagement

Broadcasting & Cable

‘Karamo’ Picked Up for Season 3

Joins ‘Steve Wilkos’ as NBCUniversal renews both of its remaining conflict talkers

Broadcasting & Cable

‘The Steve Wilkos Show’ Renewed for Season 18

Produced and distributed by NBCUniversal, conflict show is syndication's second-longest running talker

Broadcasting & Cable

Peacock Gets Another NFL Exclusive, Will Stream Opening-Weekend Game From São Paulo, Brazil

Move comes after Peacock's January AFC Wild Card exclusive averaged 23 million viewers while delivering an estimated 3 million sign-ups

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Broadcasting & Cable

Peacock Unveils New Features for Its 2024 Summer Olympics Bonanza

Coming off NBC's widely criticized coverage of the Tokyo Games in 2021, Peacock looks to bounce back

Broadcasting & Cable

NBCU To Use Generative AI To Help Target Audiences

At One24 tech conference, NBCU offers buyers Olympic ads programmatically

Reason

Interesting Speech or Debate Clause Issue in Devin Nunes' Libel Lawsuit Against NBC

From yesterday's opinion by Magistrate Judge Sarah Netburn (S.D.N.Y.) in Nunes v. NBCUniversal Media, LLC: The discovery issues before the Court may present questions of first impression. Because the parties did not adequately address these matters, the Court requests additional briefing. Specifically, the Court seeks supplemental briefing on who is…

TV Tech

Nonprofits to Receive 2.5M in Markets Covered by NBCU Local Stations

Nonprofits in markets served by NBC- and Telemundo-owned stations have until April 19 to submit grant applications

Broadcasting & Cable

NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads

Arrangement combines privacy with performance, companies say

Multichannel News

Wonder Women of New York 2024: Gina Reduto

Executive VP, Strategy, Advertising & Partnerships, NBCUniversal

Multichannel News

Netflix Taps Former NBCU Exec Jeff Gaspin To Lead Unscripted Series

Longtime unscripted veteran Jeff Gaspin is set to replace Jenn Levy as unscripted VP at the streaming giant

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