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The Latest Breaking News from Myntra

Myntra announces End of Reason Sale starting May 29

Myntra's 24th End of Reason Sale begins May 29. Millions of customers can shop over 6 million styles. Emerging brands will debut new collections. Expect deals on apparel, footwear, accessories, and beauty. VIP access offers extra discounts. Hyper-speed delivery is available in select cities. Social commerce will drive discovery and…

The Economic Times

Flipkart Pulls Ahead: How India's E-Commerce Giant is Winning Hearts and Carts

From weekly active users to GMV share, two new institutional reports reveal that Flipkart is extending its lead over competitors and building a multi-business moat that rivals struggle to replicate.

The Economic Times

Old shopping funnel is gone: Gen Z is rewriting rules of retail

Gen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly half of India’s online fashion and beauty shoppers now belong to Gen Z, with companies like Amazon, Nykaa, Myntra and Shein tailoring their offerings to meet the cohort’s fast-changing preferences and…

The Economic Times

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