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The Latest Breaking News from Linda Yaccarino

Elon Musk is attempting to enlist Taylor Swift’s help to boost traffic on his X platform

Few users offer Musk the star power of the music sensation, who attracts Super Bowl-level attention to whichever city her concerts play.

Fortune

Netanyahu talks to Elon Musk in California about anti-Semitism on X

Netanyahu’s high-profile visit comes at a time when Musk is facing accusations of tolerating anti-Semitism on X.

Al Jazeera

Netanyahu visits Elon Musk in California with plans to talk about artificial intelligence

Prime Minister Benjamin Netanyahu is starting a U.S. trip in California to talk about technology and artificial intelligence with billionaire businessman Elon Musk

The Independent UK

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Benjamin Netanyahu expected to meet Elon Musk to discuss antisemitism on X

Israeli PM reportedly to meet X owner on Monday to discuss antisemitic content on platform formerly known as Twitter

The Guardian - UK

Israel's Netanyahu to meet Elon Musk. Sit-down comes as company faces antisemitism controversy

Israeli Prime Minister Benjamin Netanyahu's office says he will meet billionaire businessman Elon Musk during a trip to the United States next week

The Independent UK

CVS’s Karen Lynch, Instacart’s Fidji Simo, X’s Linda Yaccarino to speak at Fortune’s Most Powerful Women Summit 2023

Fortune's flagship Most Powerful Women Summit will take place Oct. 9-11.

Fortune

Elon Musk threatens to sue Anti-Defamation League over lost X revenue

World’s richest man claims civil rights group has falsely accused site formerly known as Twitter of being antisemitic

The Guardian - UK

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Interim No More: NBCU Names Mark Marshall Named Chairman, Global Advertising & Partnerships

Executive has filled post since Linda Yaccarino left for Twitter

Broadcasting & Cable

Major brands are pulling ads on Musk's X after posts appeared beside pro-Nazi content

"If trust is lost it's like a house of cards—and currently X lacks trust from both its audiences and its B2B partners."

Fortune

X (formerly Twitter) will support video calling soon

More features are arriving on X, formerly known as Twitter. The CEO confirmed that video calling is among them.

Android Central

Linda Yaccarino celebrates her first public victory as X CEO by reviving an advertising council Elon Musk disbanded

Yaccarino answered questions over her influence and leadership at the social media platform with a new policy to lure ad buyers back that bears her unmistakable signature.

Fortune

X might add video chat but it's a long way from solving its Elon Musk problem

X CEO Linda Yaccarino defends Twitter's transition to X, its policies and, especially, Elon Musk

TechRadar

Linda Yaccarino says Twitter will reinstate ‘client council’ for ad execs

Chief executive of platform rebranded as X seeking to reverse advertiser boycott since Elon Musk takeover

The Guardian - UK

Twitter-turned-X CEO Linda Yaccarino working to win back brands on Elon Musk's platform

The new CEO of the company formerly known as Twitter says she’s spent much of the past eight weeks trying to get big brands back to advertising on the social media platform that’s been in upheaval since it was bought last year by Elon Musk

The Independent UK

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Fortune

Sad Elon Musk killed off Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign still bolted down

The social media platform is selling off “memorabilia, art, office assets and more" to mark its rebrand as X.

Fortune

Twitter CEO Linda Yaccarino changed her username to 'LindayaX.' Within moments, a troll account claimed 'lindayaccs' and took off

The move highlights the platform’s security issues.

Fortune

Elon Musk refuses to cede control over Twitter’s flashpoint content moderation team

Policing online safety will be a joint responsibility new CEO Linda Yaccarino shares with her titular chief engineer in a fudge that may end up backfiring on Musk.

WEKU

After rebranding, X took @x from its original Twitter owner and offered him merch

Gene X Hwang owned @x on Twitter. Until Elon Musk rebranded the platform and took the handle.

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news in one place.

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Fortune

Elon Musk must cede spotlight to Twitter CEO for his $44B investment to pay off

Musk's stewardship of Twitter is a textbook example of mismanagement, argues Harvard Business School leadership expert Bill George: 'I don’t think he understands social media.'

TechRadar

Elon Musk's Twitter brand change is even more devastating than I thought

Elon Musk's decision to rebrand Twitter to X has destroyed the most valuable intangible.

The Guardian - US

Linda Yaccarino: does Twitter’s CEO have the most difficult job in tech?

She’s tasked with saving the company now called X, but Musk might be loth to hand over the reins of his $44bn vanity app

The Conversation

Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk's Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious. But it is likely doing exactly what he intended: generating enormous global interest, pushing Twitter closer to his other X brands (SpaceX, Tesla Model X, xAI), and clearing the way for…

Zenger

Twitter CEO Reveals Rebranding To X.com, Promises AI-Powered Future

Linda Yaccarino unveils ambitious vision for X, aiming to transform global communication and create a marketplace for ideas

Fortune

Linda Yaccarino issues rallying cry to X employees: ‘Please don’t take this moment for granted. You’re writing history’

Twitter has officially been rebranded as "X".

Evening Standard

Police called to X headquarters after Twitter rebrand to stop workers removing sign

Elon Musk has announced that platform will be rebranded to X, killing off its iconic blue bird symbol

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