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The Latest Breaking News from Julie Felss Masino

Cracker Barrel Profits Plunge 94% After 'Woke' Rebrand Backlash — But Rising Google Ratings Offer Hope

Cracker Barrel profits plunged 94% in Q2 2026 amid backlash to its 'woke' rebrand, though improving Google ratings suggest some customer sentiment may be shifting.

International Business Times UK

Cracker Barrel CEO says she felt ‘fired by America’ after disastrous rebrand

Julie Felss Masino claimed that ‘nothing could be further from the truth’ than the idea that she was wanted to rebrand Cracker Barrel for no reason

The Independent UK

Cracker Barrel director abruptly quits but CEO keeps her job after disastrous rebrand

Cracker Barrel reinstated its original logo within a week following swift opposition

The Independent UK

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Cracker Barrel's CEO just revealed the surprising reason for its controversial rebrand

And no, it wasn't trying to be 'woke'.

Creative Bloq

Cracker Barrel CEO Finally Reveals Why They Updated the Logo and It Wasn't To Be 'Woke'

Cracker Barrel's CEO Julie Felss Masino has clarified that the brand's brief logo redesign was driven by digital usability—not political motives—as the

International Business Times UK

Cracker Barrel CEO explains failed logo redesign which prompted MAGA backlash and a massive drop in customers

Cracker Barrel changed its logo back after the new one was called ‘woke’ and ‘boring’ by prominent MAGA figures

The Independent UK

Cracker Barrel Co-Founder Blasts CEO For $700 Million Rebranding Failure And Knowing 'Very Little' About Brand's Roots: 'Taco Bell Is Not...'

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.

Benzinga

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'Taco Bell is not Cracker Barrel:' Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times

Taco Bell is not Cracker Barrel': Restaurant's Co-Founder Says CEO and Board of Directors Clueless About Their Clientele

Cracker Barrel co-founder Tommy Lowe blasts CEO Julie Felss Masino over £570m rebrand, claiming leadership is clueless about loyal customers.

International Business Times UK

For one man, the war against Cracker Barrel never really ended

Sardar Biglari’s 14-year beef with Cracker Barrel has earned him $1 billion—yet the company continues to resist him

Fortune

Cracker Barrel expects weaker sales and restaurant traffic after logo controversy

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out

The Independent UK

Cracker Barrel Q4 Preview: Analyst Says Rebranding Backlash 'Largely Temporary'

Restaurant company Cracker Barrel Old Country Store (NASDAQ:CBRL) will try to get investors and analysts focused on growth plans instead of a poorly received logo change when the company reports fourth-quarter financial results after market close on Wednesday.

Benzinga

Cracker Barrel Backtracks On Store Remodels: 'The Vintage Americana You Love Will Always Be Here'

Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) is backtracking on another item after customers complained.

Benzinga

Cracker Barrel suspends plans to remodel restaurants after logo blowup

Cracker Barrel said Tuesday it’s suspending remodels of its restaurants after criticism from many longtime fans

The Independent UK

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Benzinga

Cracker Barrel Rebrand Was 'Pitiful,' Co-Founder Says: 'Leave The Barrel -The Logo Alone'

Restaurant company Cracker Barrel Old Country Store (NASDAQ:CBRL) found out how powerful social media backlash and calls for boycotts can be when changing something like a decades old logo. A co-founder of the restaurant is speaking out after the controversy.

The Independent UK

Cracker Barrel co-founder, 93, slams rebranding disaster: ‘Throwing money out the window’

Tommy Lowe, who founded Cracker Barrel with his late friend Dan Evins, says the chain’s modern logo remodel is ‘pitiful’

International Business Times UK

'She's From Taco Bell — What Does She Know About Country Food?': Cracker Barrel Founder Blasts CEO For 'Modern' Changes

Cracker Barrel co-founder Tommy Lowe blasted CEO Julie Felss Masino's $700M modernisation, slamming logo changes and saying her Taco Bell background shows she doesn't understand the chain's country identity.

The Independent UK

What to know about Cracker Barrel's logo misfire and what could happen next

Cracker Barrel hired a new CEO in 2023 to innovate and appeal to more customers

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news in one place.

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Benzinga

Cracker Barrel Logo Backlash Shifts To Boardroom Drama, CEO Exit Bets: Company Admits 'Could've Done A Better Job'

Restaurant company Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL) saw its shares fall last week on the heels of a company logo rebrand, as upset consumers worried about the appearance of the logo and the interior of restaurants.

Fortune

Cracker Barrel's logo fiasco shows how hard it is to freshen things up without annoying loyal customers

Also: All the news and watercooler chat from Fortune.

International Business Times UK

Netizens Demand Cracker Barrel CEO Quit After 'Soulless' New Logo Unveiled — Stocks Nosedive 12%

Cracker Barrel's new logo has triggered public uproar and a sharp stock drop, with critics branding it 'soulless' and calling for CEO Julie Felss Masino to step down.

Benzinga

Cracker Barrel Changes Menu, Upsets Loyal Fans & President's Son: Can Stock Survive Potential Boycotts?

Cracker Barrel Old Country Store (NASDAQ:CBRL) is facing backlash after unveiling its first logo redesign in more than 40 years and a new menu update, sending shares lower Thursday as some longtime fans threaten a boycott.

The Independent UK

Cracker Barrel outrages conservatives with new logo: ‘This is your Bud Light moment’

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

International Business Times UK

Cracker Barrel Stock - Should You Buy Or Sell? Major Changes Hold The Key

Cracker Barrel Q2 2025 earnings beat estimates, but tariffs and flat revenue forecasts raise concerns. Investors weigh risks vs. turnaround potential

The Independent UK

Here is how Cracker Barrel is trying to win back customers and boost revenue with one special

The discounted dinner offering comes amid the company’s declining stock price

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