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The Latest Breaking News from iSpotTV

U.S. Joint Industry Committee Grants iSpot National TV Currency Certification

The certification followed a rigorous evaluation by the JIC of iSpot's measurement capabilities and methodologies

MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities

MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities

Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources

Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds

Broadcast Nets Show Gains in Ad Impressions Despite Strikes, iSpot Study Finds

Ad loads fell 2% at Big 4

Broadcasting & Cable

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ISpot Selected By My Code To Measure CTV Apps

Data for clients seeking diverse audiences

Broadcasting & Cable

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

New measurement system increases homes using television by about 4%

Multichannel News

Wonder Women of New York 2024: Lindsey Woodland

Group VP of Client Data Science, 605 and iSpot.tv

Multichannel News

Indie Streamers, Broadcasters Launch Independent Streaming Alliance

The trade group backed by ad-supported streaming television players will work to promote healthy ecosystem for independent voices and programming

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Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

Daytime TV Ad Impressions Up in Most Recent iSpot.tv Survey

Growth was up in broadcast network game shows, talk shows and soaps as well as syndication

Fubo Working With iSpot.tv To Measure Incremental Impressions

Fubo Working With iSpot.tv To Measure Incremental Impressions

Study finds 40% of Fubo viewers can’t be reached on linear TV

Broadcasting & Cable

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