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The Latest Breaking News from Horowitz Research

More FAST Viewers Are Dropping Subscription Streaming Services

Increasingly, viewers are returning to the 'lean-back' experience of traditional TV, according to Horowitz

TV Tech

Survey: In-Language/International Content Is a Critical Factor in Attracting Asian American Subs

More than half of all Asian Americans watch at least some Asian-language content; 64% say that content is a critical factor when making decisions about subscribing to new services

TV Tech

Horowitz: Black Viewers Gravitate To Platforms That Offer Culturally Relevant Content

SVOD services, FAST channels establish strong foothold in Black households

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African-American Audiences Embrace vMVPDs, FAST and Black-Targeted Streamers

Over 4 in 10 (42%) have access to at least one Black-targeted SVOD and are heavy users of FAST channels

TV Tech

Horowitz Research Will Resume Cultural Insights Forum in November

Conference focusing on diversity-themed research and strategies to take place at Telemundo Center in Miami

Multichannel News

As Peak TV Ebbs, LGBTQ+ Advocates Air Inclusion Concerns

On the eve of Pride Month, two studies find fewer characters, storylines for community members amid overall content contraction

Multichannel News

How Will Venu Sports Impact Pay-TV Subscriptions?

Horowitz report details consumer feedback on Disney-Fox-WBD joint venture

TV Tech

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Survey: Pay TV Penetration Falls to 40% in U.S. Hispanic Homes

That is down from 60% penetration in 2023 according to a new Horowitz study

TV Tech

Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans

The Horowitz Research study found that openness to LGBTQIA+ visibility in entertainment content is part of a larger demand for content that represents general diversity in U.S. society

TV Tech

Survey: Multicultural Homes Prefer 5G Wireless Home Internet

More than half say 5G does a better job than cable broadband services

TV Tech

Wonder Women of New York 2024: Adriana Waterston

Executive VP, Insights & Strategy, Horowitz Research division, MARC Research

Multichannel News

FAST Channels Quickly Find Favor With African-American Viewers

Familiar content, lean-back experience proving popular with Black adults

Multichannel News

Survey: Gen Z Embraces Long-Form TV Content

While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research

TV Tech

As More Black Americans Listen to Podcasts, Demand Grows for Black-Themed Content

Black American consumers say podcasts are one of the most effective ways for advertisers to reach them, according to a new Horowitz survey

TV Tech

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TV Tech

Horowitz Survey: 5G Poses Competitive Threat to Traditional Broadband Providers

The study found that satisfaction is high and that fixed wireless is seen as offering “value for the money”

TV Tech

Horowitz: Younger Audiences Find Digital Platform Ads More Effective Than Ads on Live and Streamed TV

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey

TV Tech

Study: Consumers Turn to Curated Hubs to Find Content in Crowded Streaming Landscape

Black streamers are especially engaged, with eight in ten (80%) reporting using Black content collections/hubs at least occasionally according to a new Horowitz study

TV Tech

Six in Ten Streamers Want a Streaming Bundle

The old pay TV idea of the bundling content is finding new traction among consumers according to Horowitz Research

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Asian Americans Spend More Time with Streaming Content Than TV

81% of Asian viewers are streamers, and streaming makes up almost 6 out of every 10 hours of viewing time among Asian viewers, according to Horowitz Research

Multichannel News

Asian Viewers Look to Streamers for Targeted Content: Horowitz Research

Streaming content represents six out of every 10 hours of viewing time among Asian viewers, according to report

TV Tech

Horowitz: LatinX Viewers Heavy SVOD Subscribers

New report finds that 76% of Latinx TV content viewers subscribe to at least one SVOD service, compared to 67% among consumers overall

Multichannel News

Latinx TV Viewers Migrating to SVOD Services: Horowitz Research

8 out of 10 Latinx TV viewers subscribe to at least one SVOD Service, according to new report

Multichannel News

FAST Services Taking Hold in Black Households: Horowitz Research

New report says four in five Blacks use free OTT services; 76% subscribe to at least one SVOD service

Multichannel News

Horowitz Study Indicates MVPD Subscription Declines May Be Leveling Off

New study reports majority of viewers use free streaming services on a monthly basis

TV Tech

Ad-Supported Streaming Takes Off: 69% Use Them Each Month

Rising costs prompted 32% of cord cutters to say they might go back to cable if streaming services continue to raise prices according to a new survey from Horowitz Research

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