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The Latest Breaking News from Heineken

Heineken to cut up to 6,000 jobs as beer demand weakens

The world’s second-largest brewer is accelerating cost savings as demand softens in key markets and its chief executive prepares to step down.

Euronews

Heineken to cut 6,000 jobs as people drink less beer

Dutch brewer lowers forecasts for 2026 profit growth as cost of living and consumer health concerns reduce sales

The Guardian - UK

Beer giant Heineken to axe up to 6,000 jobs

The company, which also makes Amstel and Birra Moretti, revealed the plans in the face of weaker demand for beer.

Evening Standard

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Beer giant with breweries in UK to cut 6,000 jobs as demand drops

The brewing company, which also makes Amstel and Birra Moretti, revealed plans to slash it’s global workforce

The Independent UK

Tube stations get temporary Guinness makeover as TfL continues to drink in the profits

Covent Garden and Tottenham Court Road stations rebranded for a week to promote new Guinness brewery

Evening Standard

Heineken takes on Heinz in ultra-satisfying parody ad

Finally, a good use for a brand war.

Creative Bloq

Why Heineken’s zero-alcohol London Underground campaign fell flat

Brewing giant Heineken’s advertising campaign promoting its zero-alcohol beer on the London Underground forced its way into the public conversation. By temporarily altering signs and renaming stops to things like Oxf0.0rd Circus and Waterl0.0, the 0.0 brand placed itself inside one of the UK’s most recognisable public institutions.

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He’s back! Dos Equis revives its ‘The Most Interesting Man in the World’ campaign

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return

The Independent UK

Heineken exclusive beer partner of Autosport Awards 2026

Heineken joins the celebrations at Autosport Awards 2026

Autosport

New London Underground marketing criticised over accessibility concerns

Disability campaigners said that the altered signage could lead to confusion

The Independent UK

Heineken boss to leave company as beer sales slump

The group saw some brighter performances in the UK, amid strong demand for its Cruzcampo lager and Irish stout brand Murphy’s

The Independent UK

Heineken boss reveals exit amid slump in beer sales

Dolf van den Brink said he will leave the company, which also brews Amstel and Birra Moretti, at the end of May.

Evening Standard

Cream of the crop: small brewers take on Guinness with rival ‘nitro’ stouts

Independents muscle in on craze for the black stuff with dark beers that use same nitrogen process as Irish favourite

The Guardian - UK

Tube station rebrand for Heineken ad sparks accessibility concerns

Disability charity warns 'Bakerl0.0' name changes could confuse vulnerable passengers

Evening Standard

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Evening Standard

TfL hit by backlash after allowing Bakerloo line to be rebranded Bakerl0.0 line in Tube beer deal

Transport for London likely to earn £100k-plus for allowing Waterloo Tube station to be renamed Waterl0.0, while Oxford Circus station becomes Oxf0.0rd Circus

Evening Standard

Murphy's: Cork stout announces price freeze as sales rocket by 666 per cent in 12 months

Cork stout Murphy’s is challenging Guinness in London, though is a long way off getting anywhere close to the Dublin brand

The Guardian - UK

The inexorable rise of voice notes: ‘I’m thinking of you – I just don’t want to speak to you’

Britons now send an average of 58 hours’ worth of these messages a year. But what about the recipients who are experiencing ‘voice note fatigue’?

The Guardian - AU

Non-alcoholic drinks attract a lot less tax in Australia. So why are they often just as expensive?

While production costs may be higher for non-alcoholic drinks, economists say larger manufacturers are also using ‘price anchoring’ to maintain higher margins

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Evening Standard

Heineken confirms one major shift in how we consume alcohol

Health trumps as study shows more people are opting for low alcohol choices

The Conversation

A backlash against AI imagery in ads may have begun as brands promote ‘human-made’

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as “human-made”.

Motorsport

How to get last-minute tickets for the 2025 Las Vegas Grand Prix: What's still available?

Fans can still snap up last-minute tickets for this weekend's Las Vegas Grands Prix

The Independent UK

Why this iconic lager may taste different

IN FULL

Evening Standard

Iconic UK lager to reduce its alcohol content after fall in sales

The brand said the decision was made to reflect the changing drinking habits of consumers

The Independent UK

Off-trade sales fell by 13.7 per cent

The Independent UK

Heineken issues first-ever F1 ‘season ticket’ to British fan who’s attended every race on £20k budget

The ticket, issued by F1 partner Heineken, was presented by Max Verstappen to Brandon Burgess, a 29-year-old who lives in London

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