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The Latest Breaking News from HarleyDavidson

Harley-Davidson's Revenue Absolutely Tanked Last Year, Future Isn't Looking Bright

Listen, guys. Whether you're a Harley-Davidson motorcycle fan or not, the numbers over the past several years haven't been good. That's not an opinion; that's a fact.

Harley’s X440 Is A Smash Hit In India—Could It Be The Brand’s Saving Grace?

Lately, it seems like partnerships between big and small motorcycle brands are popping up everywhere. These companies are joining forces to reach more riders around the world and offer new, exciting bikes. One big trend that's been growing is small-displacement bikes—basically, bikes with smaller engines that are easy to handle…

Target DEI Initiatives Axed: List of Companies Rolling Back DEI and Those Standing Firm

Target DEI Initiatives Axed: List of Companies Rolling Back DEI and Those Standing Firm

Several major companies, including Target, Walmart, and Meta, have significantly scaled back or eliminated their DEI programs in 2025.

International Business Times UK

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Which US companies are pulling back on diversity initiatives?

A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed after the Minneapolis police killing of George Floyd

The Independent UK

I Don't Get Why LiveWire's S2 Alpinista Exists

I'm sorry, I don't mean to be a hater. Honestly, I want to see LiveWire succeed. I really enjoyed my time on the first LiveWire, something I'm told is still offered by the company in the year 2025. But the company is just, well, floundering. Sales are non-existent. It's losing money…

Would You Ride an Electric Harley-Davidson Fat Boy?

In terms of design, and considering the current state of affordable, readily available (read: non-experimental) battery technology, a satisfactory EV motorcycle is a much bigger design challenge than any EV car. The reason why is simple: Space.Unless all you plan to use your motorbike for is a quick run to…

LGBTQ+ rights group reports progress at U.S. companies despite conservative backlash

A national rights group says more U.S. companies are providing strong benefits and protections to LGBTQ+ employees despite conservative activists pressuring high-profile brands to stop participating in the organization’s annual workplace report card

The Independent UK

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Boardrooms and corporations like McDonald’s ditch diversity goals amid anti-woke backlash in new Trump era

Boardrooms and corporations like McDonald’s ditch diversity goals amid anti-woke backlash in new Trump era

Companies including Walmart and Harley-Davidson have stepped back from ‘diversity, equity and inclusion’ efforts amid a changing legal and political landscape

The Independent UK

LiveWire Has a New EV Motorcycle Coming Soon, But Who Is It For?

LiveWire Has a New EV Motorcycle Coming Soon, But Who Is It For?

Full stop, I loved the first Harley-Davidson LiveWire. I rode it on the Brooklyn Formula E track way back when it first debuted, and me and one of the brand's marketing leads—what's up, Laurence!—had an absolute ball hanging at the back of the pack and shredding the track. It had power.…

LiveWire 'Outsources' Almost Everything to Harley-Davidson

LiveWire 'Outsources' Almost Everything to Harley-Davidson

You probably don't need me to tell you that times are tough right now. To some degree or another, you're seeing it in your own life. Whether it's the price of eggs, the price of heating your home this winter, or something else entirely. Living is expensive.Companies still aren't people…

Harley-Davidson's Customers Might've Got Hacked

Harley-Davidson's Customers Might've Got Hacked

It's been a year for Harley-Davidson. Like, it's been a hard year. The Motor Co's stock has tumbled. Its CEO has fought claims of being woke and caved to outside pressure even though it's the most un-woke company around. It's losing business because it's so anti-woke, in fact. LiveWire has burned through…

Kove Wants In On the Cruiser Game With the KY600 Lancer

Kove Wants In On the Cruiser Game With the KY600 Lancer

In recent years, we’ve seen lots of new motorcycles emerge from China. And while some of them, such as the CFMoto Ibex 450, are signs that Chinese bikes are indeed getting better, others continue to embody the knockoff stereotype made-in-China bikes have become associated with over the years.

Harley's X440 Is Doing So Well, Hero's Going To Make Even More Harleys

Harley's X440 Is Doing So Well, Hero's Going To Make Even More Harleys

Without question, Harley-Davidson is one of the most readily recognized brand names in the world. It's right up there with Mickey Mouse, and it doesn't even have a friendly-faced cartoon mascot. Still, when Harley first partnered with Indian motorcycle juggernaut Hero MotoCorp back in 2020, no one knew exactly how…

Harley-Davidson's Warranty Policies are Predatory Says Owners' Lawsuit

Harley-Davidson's Warranty Policies are Predatory Says Owners' Lawsuit

While my law experience is attempting to get out of a few—read many—speeding tickets over the years, there's always been something about contract law that irks me. And that's how aftermarket parts can void warranties. I understand that if you throw on a turbocharger or add nitrous to a UTV, hence…

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Harley-Davidson Tried to Cheat Europe's Tariffs, It Didn't Work Out For the Company

Harley-Davidson just absolutely can't catch a break. Sales are plummeting, owners are aging out, internet weirdos are calling them woke, dealerships are pissed with executive mandates and increasing inventories, and their bikes just aren't as good as they once were. And don't even get me started on LiveWire, the brand's electric…

This Custom Harley X350 Is Proof That It Needs To Come To the US

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…

Harley-Davidson Can't Afford Trump's Proposed Tariffs

As a quick economics refresher, here's how tariffs work. A company imports either a product or part of a product from a country that isn't where they're based. They cost, let's say, $20 before tariffs. The company then sells that product for $30 to the consumer, netting themselves a small profit.…

Evening Standard

UK ready for ‘all eventualities’ if Trump launches trade war, says Reynolds

Business and Trade Secretary Jonathan Reynolds said Donald Trump’s plans were ‘the big question facing global trading relationships’.

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I'm Confused By Harley-Davidson's MotoGP "Test"

Let me be clear, King of the Baggers is a cool-ass racing series. Never in my wildest dreams would I have thought that 700-pound baggers done up to become race-spec bikes would've made for such nail-biting racing. It's just cool.

Harley-Davidson and MotoGP’s Dorna announce new collaboration

A day after the conclusion of the 2024 MotoGP season in Barcelona, the series’ promoter has announced a new collaboration with Harley-Davidson.

Harley-Davidson Is Dumb Not to Sell Its Killer Small Motorcycle in the US

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…

The 6 best electric motorcycle concepts and launches from EICMA 2024

We highlight some of the most exciting electric motorcycle and scooter launches from this year's show.

Will LiveWire's Partnership with Kymco Finally Put It On The Right Path?

If you've been following the LiveWire saga for a good amount of time, you might recall that when parent company Harley-Davidson spun it off into its own entity, the newly-fledged EV bike maker simultaneously announced a partnership deal with Kymco. The formal announcement came at the end of 2021, and the…

Harley Owner Waited a Year For a Single Part, Couldn't Ride At All

Listen, as reliable and dependable as our motorcycles are, the fact remains that these things are machines, and machines break down. I’m sure pretty much all motorcyclists have experienced being stranded—with some more than others depending on the bikes they choose.Usually, it’s as simple as ringing up a buddy with…

No, Woke Policies and DEI Didn't Kill Harley's Sales

Harley-Davidson is screwed.

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