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The Latest Breaking News from Fujifilm

Kit lenses used to be boring and basic. That’s no longer the case as brands bundle everything from pancake primes to bright aperture glass

Kit lenses are no longer just boring budget zooms – and that's a great thing

Digital Camera World

Viltrox announced a new lens adapter that brings AF to your vintage Cine lenses

Viltrox just announced a new lens adapter to bring AF to a wide array of vintage Cine lenses, using lens calibration profiles to cover a wide array of older glass.

Tom’s Guide

I tested the world's fastest 12mm lens – should you buy the Sigma 12mm f/1.4 DC | C lens?

The Sigma 12mm f/1.4 DC | Contemporary is the only mirrorless APS-C lens to simultaneously boast a wide 12mm focal length and bright f/1.4 maximum aperture – all wrapped up in a light and portable package.

TechRadar

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read the most diverse news in one place.

Elephant-proof Fujifilm GFX 100 II defies nature and captures unbelievable close-up footage like never before

Poole’s wild frontier: How the Fujifilm GFX100 II survived bull elephants and still delivered stunning cinematic footage

Digital Camera World

This vintage-inspired $999 camera is No.1 on Amazon US right now – and it's selling out fast. Here's why

A compact, entry-level camera combining retro design and modern features now leads Amazon US sales

Digital Camera World

Open gate video provides essential cropping options for content creators – so why don’t all cameras have it?

"Just record the whole sensor" – sounds simple, but it's a bit more complicated. Here's why more cameras don't have open gate

Digital Camera World

I tested Sigma's superb 17-40mm f/1.8 DC for a month – it's the ultimate zoom lens for APS-C cameras, and prime lens killer

The Sigma 17-40mm f/1.8 DC | Art builds on the success of the 18-35mm f/1.8 which made its debut back in 2013 and improves on it in virtually every way.

TechRadar

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Fourth major photo award for striking Aoraki/Mount Cook aerial landscape shot, captured from an open airplane door...

Award-winning strike for a beautiful and important photograph, shot with a medium format camera marvel, featuring 102MP

Digital Camera World

My fellow gen Z have spoken: these 22 products still scream ‘2016’

Beats headphones, army green jackets and ‘blinding highlights’ – I asked my fellow gen Z to name the 2016 fads they can’t let go of

The Guardian - US

7 Valentine’s Gifts at Walmart You Can Save for the Holidays

Just because something is marketed as a Valentine's Day gift doesn't mean it has to be given on Feb. 14. Walmart has some items that you might want to pick up now and save for the holiday season....

GOBankingRates

Fujifilm announces new event – inviting you to shape future X-mount lens ideas

Mark your calendar for March 5, 2026, and expect a very different kind of Fujifilm experience

Digital Camera World

I’ll take TTArtisan’s limited edition ‘Orange Pop’ AF 35mm f/1.8 II with fries and to go

I wouldn’t mind finding one of these in a Happy Meal. The TTArtisan ‘Orange Pop’s’ color scheme sure does remind me of a certain fast-food chain…

Digital Camera World

Fueled by my ADHD, these are the 4 most expensive camera gear acquisition syndrome mistakes I've ever made!

The photography gear I loved on paper but hated in practice

Digital Camera World

Fujifilm SX400 is the love child of a bridge camera and a CCTV bullet cam

This monster long distance camera can zoom in on people over a mile away

Digital Camera World

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Digital Camera World

Battle of the cheap Nikons: Why would you ever choose an old Nikon Z5 over the more technologically advanced Nikon Z50 II?

The Nikon Z5 is a super affordable entry point into a full-frame system, but it’s technically inferior to the younger crop-sensor Z50 II

Digital Camera World

This compact camera is #1 on Japan's yearly best-selling charts – but now "sales are suspended" – and no mirrorless camera made the list

For nearly 2 years the winning compact camera has been one of the hardest models to buy. Here's Japan's top 10 best-selling cameras in 2025

Digital Camera World

WTF! Sony is making a 180MP medium format camera sensor –and potentially a 107MP full frame sensor (report)

Camera resolution is about to go crazy, as a 180MP medium format sensor is on the way – and maybe a 107MP full frame sensor, too

Digital Camera World

Brooklyn Beckham photo book backlash hasn’t aged well –was ‘brand Beckham’ to blame or the braying public?

I always hated the backlash to Brooklyn’s photo book. Sure, I think the timing and execution were all wrong, but critics and armchair warriors were unnecessarily harsh on a teenage photographer finding his voice

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Digital Camera World

Is Insta360 secretly building a compact camera? CEO post sparks global speculation

Cryptic Weibo post from Insta360 founder hints at a fixed-lens camera with manual controls – putting Fujifilm, Sony and Canon on notice

Digital Camera World

In a “win for filmmakers and fans alike,” the 102MP open gate Fujifilm GFX Eterna 55 has been approved for IMAX screens

IMAX has now certified the Fujifilm GFX Eterna 55 for the big screen

Digital Camera World

A mirrorless with a pancake lens makes a fantastic point-and-shoot alternative, but you should know these 3 things before buying one

A mirrorless camera with a pancake lens is becoming a popular alternative to the trendy point-and-shoot

TechRadar

World's largest camera store reveals its surprising best-selling cameras and lenses for 2025 — and it was a great year for compacts and zoom lenses

Yodobashi Camera, Japan's largest camera store, has revealed its best-selling cameras and lenses for 2025, and the 20 product-strong shortlists show some surprising trends.

Digital Camera World

Only weeks on the market, this full-frame powerhouse tops Japan’s best-selling camera charts – Again!

A record-breaking sales star: This new camera outsold all four Fujifilm models ranked from second to fifth combined...

Digital Camera World

Japan's best-selling camera brands crowned: compact, mirrorless, DSLR, video, and action winners revealed

The BCN Award 2026 reveals Japan's top camera brands across every major category

Tom’s Guide

This retro Kodak topped Japan’s compact camera rankings and it costs less than $100, but should you buy it?

The Kodak PIXPRO C1 just dominated compact camera sales in Japan. It's an excellent camera for lo-fi photos. Here's why I think you should buy it.

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