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The Latest Breaking News from Elf Cosmetics

Co-Founder of a popular $3 billion makeup brand renounces fortune to become a Catholic priest

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, found immense wealth and fame but felt empty. He is now giving away his fortune, including his beach house and Aston Martin, to become a Catholic priest. Borba's journey highlights the struggles of millennials with burnout and the pursuit of material success. His story…

The Economic Times

Katherine Legge secures last-minute deal to attempt Indy 500/Coke 600 Double next week

Legge has put together a surprise deal to attempt the Double this year, securing a ride for NASCAR's longest race

Motorsport

e.l.f. Cosmetics co-founder donates multi-millionaire fortune to charity while becoming Catholic priest

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The Independent UK

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e.l.f. Cosmetics co-founder to be ordained as a Catholic priest after giving up fortune

Deacon Scott-Vincent Borba said about his former life in the beauty industry: ‘I was a poster boy for luxury living’

The Independent UK

Katherine Legge will make Indy 500 return in HMD Motorsports with AJ Foyt Racing entry

The Briton becomes the 33rd entrant for this year’s 110th edition of “The Greatest Spectacle in Racing”

Motorsport

TikTok Made Me Buy It Beauty: Viral Skincare Products Under $20 for Budget Beauty Hauls

Upgrade your routine with TikTok made me buy it beauty favorites, including viral skincare products and affordable makeup trends under $20.

Fashion Times

The best vegan beauty products to try this Veganuary, according to industry experts

From make-up to body care – here are a beauty editors’ top vegan beauty picks

The Independent UK

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Canceled Comedian Matt Rife Backs Sydney Sweeney Over Controversial Ad Campaign

“I figure if we start the show with domestic violence, the rest of the show should be smooth sailing.”

Bored Panda

What is the Matt Rife Controversy? The Domestic Violence Joke He Made Before Beauty Brand e.l.f. Hired Him

e.l.f. Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising questions about the brand's commitment to women's empowerment.

International Business Times UK

E.l.f Cosmetics thought Matt Rife was a perfect choice to represent them. It’s not going well

Yet another "WHY?!" in branding...

The Mary Sue

E.l.f Cosmetics Responds (Pathetically) To Backlash After Campaign With Matt Rife

“Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?’”

Pedestrian.tv

Tracee Ellis Ross Nails the Fisherman Aesthetic Thanks to Her Fishnet Hair Accessory

The marine-inspired trend is coming for beauty, too.

Marie Claire

Effortless elegance, no splurge required—e.l.f.’s Holy Grail products deliver luxe results for less

The results speak for themselves

Marie Claire

Kasey Kahne's return hindered by early wreck with Katherine Legge

Kasey Kahne's anticipated return and Katherine Legge run ended early, and quickly Satuday as the two came together just over 50 laps into Saturday's NASCAR Xfinity race at Rockingham, leaving both with significant damage.

Motorsport

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news in one place.

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Motorsport

Katherine Legge expands NASCAR plans to 12-race schedule for 2025

Last month, Katherine Legge became the 17th woman to race at the top level of NASCAR when she made her Cup debut at Phoenix Raceway. The experience made enough of an impression that she has made plans to return -- and since last week's announcement has been working to expand…

Motorsport

Katherine Legge lands Indy 500 ride with Dale Coyne Racing

Legge, 43, will drive DCR’s Rick Ware Racing-partnered No. 51 Honda and feature primary sponsorship from e.l.f. Cosmetics. In expanding its partnership with Legge, e.l.f. Cosmetics becomes the first-ever beauty brand to serve as a primary sponsor of an entry for the Indy 500.

Top News

Alexia Nepola Explains Bruise From Cosmetic Procedure Gone Wrong

Alexia Nepola clarifies bruise from cosmetic procedure mishap. Drama unfolds among 'Real Housewives of Miami' cast members.

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news in one place.

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Marie Claire

How Jennifer Coolidge Made Suits’ Gina Torres a $14 Foundation Convert

Here lies the power of a good Super Bowl commercial.

Evening Standard

Best makeup for teens in 2024 from concealer to eye shadow

Consider this your ultimate introduction to the cosmetics space

Evening Standard

Best colour correcting makeup for dark circles, pigmentation and redness

Neutralise discolouration with these concealers, primers and treatments

Marie Claire

E.l.f. promo codes for March 2023

Save with these {offer_count} E.l.f. promo codes with your orders on brow gel, primer, concealer, foundation, lipgloss, eyeshadows, and skincare.

The Independent UK

The best – and worst – Super Bowl 2023 ads

Philadelphia Eagles are facing off against Kansas City Chiefs

The Guardian - US

‘Everyone is going to talk about it’: the making of a $7m Super Bowl ad

Sunday’s big game offers brands an expensive opportunity to put together a celebrity-fronted spot and get maximum attention in the shortest amount of time

Daily Mirror

The £14 Charlotte Tilbury Flawless Filter 'dupe' is finally back in stock

Beauty buffs are raving about budget brand E.L.F's £14 Charlotte Tilbury dupe

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