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The Latest Breaking News from Brian Niccol

Why the hardest C-suite move is from No. 2 to No. 1

Leading a company requires a full identity shift, one that surprises even seasoned operators.

Fortune

Starbucks Stock: Culture Fix May Be Key to Long-Term Growth

SBUX stock may offer long-term value if the turnaround takes root,however financial and cultural headwinds may limit the stock gains in the short term

MarketBeat

Starbucks just posted a $360K-salary job ad—but candidates need ‘tact and decorum’ and a specialist qualification to apply

The pay is 10 times higher than the average salary of a Starbucks barista, but requires a bachelor’s degree, 5,000 hours of flight experience, and many certifications.

Fortune

From analysis to the latest developments in health,
read the most diverse news in one place.

How Starbucks' CTO balances tech investments that can make work easier for baristas without losing the human touch

As the coffee giant brings the personal touch back to its stores, Chief Technology Officer Deb Hall Lefevre's role is more important than ever.

Fortune

Inside Starbucks' Drastic 'Turnaround': More Staff, Fewer Machines as Sales Slide

The company plans to hire additional employees across 1,500 to 2,000 US stores by May, expanding to 3,000 by year-end.

International Business Times UK

Starbucks CFO Cathy Smith is supporting coffee chain's turnaround

Cathy Smith came to Starbucks from Target and Nordstrom.

Fortune

3 Great Companies. 3 Unusually Active Options. 3 Long Straddles.

There were 925 unusually active options in Wednesday trading, with 526 calls and 399 puts. Among the top 100 were three great companies providing investors with possible long strangles to benefit from the current volatility.

Barchart

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Starbucks Stock: Turnaround Strategy Opportunity for Investors

Starbucks' turnaround gains traction, but analysts enter wait-and-see mode as margin contraction tied to investments cuts into earnings.

MarketBeat

Starbucks admits that cutting staff has backfired and now plans to hire more baristas

CEO of coffee chain hopes to improve customer experience by increasing staff in stores

The Independent UK

Starbucks says cutting shop staff in favour of automation has failed

Chief executive Brian Nicoll vows to ‘fundamentally change’ strategy in face of worse-than-expected results

The Guardian - UK

Starbucks’ new CFO agrees with you: It’s not great right now

The café chain’s shares have fallen 34% since their all-time high.

Fortune

Starbucks will now require workers to ditch their colorful shirts in favor of black tops and neutral pants

When CEO Brian Niccol’s tenure began last September, he vowed to make steps to get “back to Starbucks” and return stores to their cozy roots.

Fortune

Why Chipotle won't raise prices even in the event of tariffs, according to CEO Scott Boatwright

"I think it's unfair to the consumer to pass those costs off to the consumer, because pricing is permanent," Boatwright told Fortune.

Fortune

McDonald's Overtakes Starbucks as World's Most Valuable Restaurant Brand Amid Boycotts and Backlash

McDonald's reclaims its title as the world's most valuable restaurant brand, surpassing Starbucks amid boycotts, pricing backlash and shifting customer loyalty.

International Business Times UK

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news in one place.

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MarketBeat

5 Hot Stock Buys for Investors in April

Five of the hottest buys for April have what it takes for their stock prices to move higher: strong results, a positive outlook, and support from the analysts.

Barchart

Starbucks’s New CEO Brian Niccol Wants to Turn the Company Back into a Growth Stock, and 300% Growth Shows Customers Already Love His ‘Back to Starbucks’ Plan

Starbucks’ new CEO, Brian Niccol, is revamping the company with a customer-centric strategy focused on improving in-store experiences, simplifying the menu, and boosting service speed, leading to early signs of success and growing investor confidence.

Fortune

Starbucks' layoffs weren't about cutting costs, CEO tells remaining workers: 'We’re not effective'

CEO Brian Niccol said it's up to employees whether Starbucks grows or not.

Barchart

Is Chipotle Stock a Buy, Sell, or Hold for 2025?

With investors still feeling the impact of Chipotle’s star CEO exit last year, is the stock a buy, sell, or hold in 2025?

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news in one place.

100's of premium titles.
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Fortune

How Starbucks' new CFO can help bring back its competitive edge

Smith will join Starbucks in the next month.

Salon

Dunkin' does away with non-dairy fees

The latest change was "guided by guest feedback"

Barchart

Is SBUX Stock a Buy, Sell, or Hold as Starbucks Announces 1,100 Layoffs?

CEO Brian Niccol announced the job cuts as part of his undergoing transformation plan for the coffee giant.

Bored Panda

Starbucks Unveils Upcoming Menu Update Which Concerns 13 Drinks, And The Internet Is Very Divided

Starbucks announces plans to сut 13 drinks - people react with frustration, indifference, and everything in between. The post Starbucks Unveils Upcoming Menu Update Which Concerns 13 Drinks, And The Internet Is Very Divided first appeared on Bored Panda.

The Independent UK

Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week

Starbucks is making cuts to its menu, with some of the coffee giant’s “less popular beverages” set to take their final bow next week

Fortune

Starbucks is laying off over 1,000 workers and axing over a dozen menu items—including frappuccinos that baristas are sick and tired of making

“We have to clear the noise out both in food and beverage menus,” Starbucks CEO Brian Niccol told Fortune.

The Independent UK

Starbucks removed 13 drinks from its menu — here’s what’s replacing them

The coffee giant will also bring back self-service condiments and free refills for in-store customers

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People

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