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The Latest Breaking News from Asha Sharma

It's time for Xbox to stop apologizing for its existence

If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.

Windows Central

Xbox Game Pass gets "grim prognosis" from former PlayStation CEO, new Xbox head Asha Sharma tells him they should "chat sometime"

Everything OK over there?

GamesRadar

“Grim prognosis”: Former PlayStation CEO questions Game Pass as new Xbox CEO would "love to chat."

Former PlayStation CEO Shawn Layden questions Xbox’s Game Pass strategy, calling its outlook grim, as new Xbox CEO Asha Sharma responds publicly and signals openness to discussion.

Windows Central

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“Looking into this” as Xbox’s new CEO steps in after an Insider update reportedly bricks a Series S and raises fresh concerns

Xbox’s new CEO Asha Sharma directly responded to an Xbox Insider who claimed a recent update bricked their Series S.

Windows Central

"Cloud Gaming with monthly time limit": Microsoft's code hints at an Xbox Game Pass 'TRITON' codename and new 'Duet' tier

New findings tied to Xbox’s TRITON and Duet codenames suggest Microsoft could introduce monthly cloud gaming limits. The potential changes do align with broader efforts to reshape Game Pass pricing and tiers.

Windows Central

Ex-PlayStation boss says Microsoft is 'trying so hard to will' Xbox Game Pass 'into health' and suggests 'a clarifying post mortem would do the entire industry some good'

Former PlayStation executive Shawn Layden has suggested Microsoft can't save Xbox Game Pass, following comments made by Xbox CEO Asha Sharma about wanting to "evolve" the service.

TechRadar

Xbox Game Pass is "too expensive", says Xbox in leaked memo – could potentially change pricing again

Xbox's new CEO has plans to address Xbox Game Pass pricing problems

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'Game Pass has become too expensive for players' says leaked memo as Xbox CEO plans to 'evolve' the service

Xbox CEO Asha Sharma has admitted that the company's Game Pass subscription service has become "too expensive" for players.

TechRadar

Xbox Game Pass price could drop after Microsoft Gaming’s new CEO addresses concern

There's a possibility.

Dot Esports

Xbox Game Pass is too expensive, new Xbox boss reportedly says: 'we need a better value equation'

It needs to be a more flexible system, apparently.

PC Gamer

Ex-Microsoft Xbox lead says he thinks Phil Spencer "did a fantastic job," and believes new CEO Asha Sharma has an "edge" — "I'm very optimistic."

Former Microsoft Xbox lead Ed Fries praises Phil Spencer's work and says he believes Asha Sharma can "make things happen, change the world" as CEO.

Windows Central

Xbox Game Pass "has become too expensive for players," new CEO reportedly admits in leaked memo

Asha Sharma apparently knows that players "need a better value equation"

GamesRadar

Microsoft's new Xbox CEO Asha Sharma says Game Pass "has become too expensive for players," suggesting a price change — "we need a better value equation"

Reportedly, Xbox CEO Asha Sharma has signaled to employees that Microsoft is planning to figure out "a better value equation" for Xbox Game Pass soon.

Windows Central

Fresh Xbox discoveries point to "Duet" codename: A possible companion to "Triton" and more Game Pass subscription tiers?

A new Xbox Game Pass codename, Duet, has appeared alongside Triton in backend data, prompting speculation about potential new Game Pass tiers and possible subscription bundles involving external partnerships.

Windows Central

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Windows Central

CD Projekt CEO weighs in on the impact of Xbox Game Pass and Asha Sharma's new role: "She’s a super smart person."

CD Projekt Red CEO Michał Nowakowski recently discussed the impact of Xbox Game Pass, explaining how it helps bring The Witcher 3 to a new generation of players while extending the game’s lifecycle.

Tom’s Hardware

Microsoft's new gaming boss axed 'This is an Xbox' campaign because 'it didn't feel like Xbox' — Xbox brand undergoes transformation to redefine its identity

The "This is an Xbox" marketing campaign was met with severe backlash from pretty much everyone outside Microsoft's top brass. Now, it seems like the brand is course-correcting with new Xbox chief Asha Sharma leading the charge for a rejuvenated Xbox, and personally killing the controversial campaign.

Windows Central

Xbox drops a bunch of 25th Anniversary merch and signals a major vibe shift at Microsoft

Xbox is turning 25, and the celebration comes with a 73Studio collab and some new gear to fawn over. The brand is signaling a "Return to Xbox" that you can wear.

Tom’s Guide

Xbox 'Triton' leak hints at first major changes under new CEO Asha Sharma

A new leak revealed a potential new Game Pass tier that would only feature first-party Xbox games.

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Windows Central

Why did Microsoft end 'This is an Xbox' marketing? Microsoft responds — "It didn't feel like Xbox."

Microsoft's controversial Xbox marketing campaign "This is an Xbox" was almost immediately ended after new CEO Asha Sharma came on board. Microsoft explains why.

Windows Central

The $30 Xbox Game Pass problem could be fixed without dropping the price

Subscription fatigue is real, and at $360 a year, Game Pass Ultimate is a major culprit. However, the grapevine suggests a major shake-up is coming under new leadership. If Xbox wants my $30, they need to stop giving me what they want to sell and start giving me what I…

Player One

Xbox Game Pass May Get a Revamp with Cheaper Plans, A New Netflix Bundle, Says Report

Xbox may be giving Game Pass a revamp that will introduce new plans and bundles in the future for gamers.

Windows Central

Microsoft's new Xbox CEO Asha Sharma is considering making Game Pass cheaper after last year's price hike — "lower-priced tiers" could be on the way

Xbox's new CEO Asha Sharma is reportedly exploring bringing "lower-priced tiers" to Microsoft's Xbox Game Pass service in order to attract new customers.

Windows Central

Xbox and Netflix have “kicked around ideas” — could a Game Pass bundle be in our future?

Xbox’s new CEO Asha Sharma has reportedly discussed a potential Netflix partnership, with both companies exploring the idea of a subscription bundle.

Windows Central

'Crimson Desert' issues on Xbox PC underpins the vast amount of work required for Xbox Helix — Xbox PC can't afford to be this unreliable forever

"Crimson Desert" should've been a big win for Xbox Play Anywhere on PC, but what followed was a swath of issues that casts a bit of a question mark over Xbox Helix.

Windows Central

Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

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