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The Latest Breaking News from As Ever

Meghan, Duchess of Sussex didn't like 'word salad' American Riviera Orchard

Meghan, Duchess of Sussex rebranded her lifestyle company from American Riviera Orchard to As Ever because its original name was a "word salad".

BANG Premier

Meghan Markle reveals surprising reason behind renaming her lifestyle brand As Ever

The former royal renamed her business As Ever after running into trademark issues

The Independent UK

Meghan labels her old brand name American Riviera Orchard a ‘word salad’

The Duchess of Sussex renamed her business As Ever after running into trademark issues

Evening Standard

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Meghan Markle reportedly reached out to the royal family with 'As Ever' samples

Marie Claire

Harry and Meghan are in their ‘happy bubble’ with Archie and Lili, source says

The Sussexes enjoyed a trip to celebrate Meghan’s business launch as Harry expressed his pride in his wife, People magazine reported.

Evening Standard

Meghan Markle reacts to Trump tariffs amid launch of her new business

The Duchess of Sussex’s business As Ever launched its first eight products last week

The Independent UK

Meghan Markle's confessions: postpartum pre-eclampsia and choosing to 'conquer not cower'

What we learned from the Duchess of Sussex’s first new podcast episode

Evening Standard

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Duchess Meghan’s new podcast focuses on startup founder life at a moment of market turbulence

Meghan, duchess of Sussex, talks to Fortune about launching consumer brand As Ever and the release of her new podcast, just as tariffs rock the markets.

Fortune

Meghan Markle offers free gifts to As Ever customers who bought products after they’d sold out

As Ever products sold out only an hour after the business launched

The Independent UK

Meghan, Duchess of Sussex apologises to customers after As Ever was unable to fulfil orders

Following its products selling out within an hour, Meghan, Duchess of Sussex has apologised to customers after her lifestyle brand As Ever was unable to fulfil orders for its limited-edition honey.

BANG Premier

Meghan Markle's 'As Ever' Brand Accused of Faking Sell-Outs and Using Dubious Web Partner

Meghan Markle's online shop sold out in 30 minutes and fans are furious. Meanwhile, industry insiders claims this might all have been a plot to fake demand.

International Business Times UK

Meghan Markle has opened up about the struggles behind her new 'As Ever' lifestyle brand

Marie Claire

Meghan, Duchess of Sussex sells out first batch of As Ever products in 30 minutes

In an astonishing start for her lifestyle brand, Meghan, Duchess of Sussex sold out the first batch of her new As Ever products within half-an-hour.

BANG Premier

Meghan's As Ever launch was Glastonbury Festival for $14 'jam'

It's too early to call the rollout a success, but people will happily pay through the nose for branded fruity spreads

Evening Standard

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The Independent UK

Meghan Markle officially launches As Ever — and products are immediately selling out

The Duchess of Sussex announced her brand revamp in late February

Marie Claire

Meghan Markle's As Ever Collection Finally Launches—And Sells Out Within Minutes

Jam for the win.

The Independent UK

Meghan’s £10 raspberry spread in luxury box sells out within minutes

Other products from the Duchess of Sussex’s lifestyle brand include a collection of herbal teas, flower sprinkles and luxury honey.

Evening Standard

Meghan’s raspberry spread in luxury box to sell for more than £10

Other products in the line include limited-edition wildflower honey with honeycomb and flower sprinkles.

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Creative Bloq

Meghan Markle’s lifestyle brand oozes elevated class

It 'mimics the magic' of her luxe lifestyle.

Marie Claire

New Prince Archie Photo Proves He Takes After Dad Prince Harry in Two Very Important Ways

Father and son have much more in common than their vibrant red hair.

The Independent UK

Meghan Markle returns with new podcast after $20 million Spotify deal fallout

The Duchess of Sussex’s podcast will officially drop on April 8

The Fashion Central

Meghan Markle’s ‘As Ever’ Brand Faces Backlash—Insider Reveals She Feels ‘Everyone Is Against Her’

As Meghan Markle’s new lifestyle brand As Ever gains attention, criticism is mounting from business owners who claim the name has been in use for years. Among

Evening Standard

Drew Barrymore calls Meghan Markle 'Meghan Sussex' on talk show after Mindy Kaling correction

The Duchess of Sussex appeared on the chat show on Thursday for her first daytime television talk show appearance in three years

Creative Bloq

Everyone loves to hate Meghan Markle's branding – but her approach is better than you think

There's a lot to applaud here.

The Fashion Central

Meghan Markle issues emotional letter after Harry and Kate’s secret meeting

Meghan Markle has penned a heartfelt letter to subscribers following reports of Prince Harry’s alleged secret meeting with Princess Kate, adding another layer

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