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The Latest Breaking News from Akio Toyoda

Elon Musk dismissed hybrid vehicles as a ‘phase’ while Toyota doubled down on them. Now they’re a ‘smoking-hot market’ as EV demand chills

Toyota's chairman, who's long resisted EV hype despite pressure, is feeling vindicated, with hybrid sales surging this year.

Fortune

Toyota Chairman Admits He Fears Company Could Go Back To Being 'Ordinary'

Akio Toyoda spent 14 years "building the strength to make others happy."

Motor1

Mercedes exec says EV market is a ‘pretty brutal space’ because price wars and high interest rates are making it an unsustainable business

“I can hardly imagine the current status quo is fully sustainable for everybody,” said Harald Wilhelm, Mercedes-Benz’s chief financial officer.

Fortune

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read the most diverse news in one place.

Electric Toyota FT-Se Sports Car May Actually Go Into Production 'After 2026'

Toyota's hot concept may become a reality after all, and maybe with an electric "manual" transmission too.

InsideEVs

Elon Musk just lost $28 billion as Tesla took a beating. Now Toyota says ‘people are waking up to reality’ that EV adoption will be an uphill battle

"We’re transitioning to a brand new technology. It’s expensive. It requires people to have a different relationship with their vehicle that has been largely unchanged for decades," one expert said.

Fortune

Toyota Says New Direct Automatic Transmission Anticipates Your Next Move

The engineers are confident it's going to be faster than a manual.

Motor1

Toyota Says Direct Automatic Transmission For GR Cars Will Be A Game Changer

DAT is being tested in race cars but will be offered in road-going models.

Motor1

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Toyota Chairman Seemingly Suggests The Celica Is Coming Back

Akio Toyoda has already asked the executive team to revive the sports car.

Motor1

Toyota: Hirakawa's McLaren deal not precursor to F1 return

However, the former Williams driver left the door open by suggesting that the decision was valid "for now".

Motorsport

Nakajima: Hirakawa McLaren deal not precursor to Toyota F1 return

However, the former Williams driver left the door open by suggesting that the decision was valid "for now".

Autosport

Why it's still too early to get excited about a potential Subaru WRC return

There’s no hiding from the fact that the World Rally Championship is entering a crucial phase as it wishes to establish its future, improve its appeal and attract more manufacturers. And last weekend’s Acropolis Rally gave both the series and the FIA every incentive to ensure that its pathway is…

Autosport

WRC teams would welcome a Subaru return

FIA President Mohammed Ben Sulayem revealed at last weekend’s Acropolis Rally that the three-time WRC constructors’ winner (1995-1997) is considering a possible return to the championship.

Autosport

FIA president reveals Subaru WRC comeback talks

The three-time constructors’ champion became synonymous with the WRC in the 1990s and 2000s winning drivers’ titles with Colin McRae (1995), Richard Burns (2001) and Petter Solberg (2003).

Autosport

How Alpine F1 team can learn from Toyota’s unique WRC management approach

Car maker’s involvement in the management of motorsport programmes has been thrust into the spotlight by the 'football manager' style turnover of senior staff at the Alpine Formula 1 team. It doesn’t take an expert to realise that seven team principals across 10 years for the Enstone team is not…

Autosport

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Autosport

WRC Finland: Five things you may have missed

1. Rovanpera crashes out but still leaves impact on rally

Zenger

Is Toyota Ready To Take On Tesla For Electric Vehicle Lead? ‘I Don’t Know If Love Can Beat Tesla’

Some have begun to work with Tesla and become more aligned on global electric vehicle growth ambitions.

InsideEVs

Can Toyota Beat Tesla? New BEV Unit President Shares His Vision

Takero Kato, the president of Toyota's BEV Factory EV business unit, said he wants to change the future of cars, production, and work through BEVs.

Autosport

Latvala to make WRC comeback at Rally Finland

The 18-time WRC rally winner will forsake his role as Toyota WRC team principal for a weekend to pilot a fourth GR Yaris at the gravel rally, alongside reigning world champion Kalle Rovanpera, Elfyn Evans and Takamoto Katsuta.

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Autosport

Could 'unfair politics' at Le Mans benefit Toyota in the long run?

One minute and 22 seconds. That was all that separated Toyota from a sixth consecutive victory at the Le Mans 24 Hours. And what shouldn’t be forgotten is what a historically slim margin that is in the context of the French enduro that was celebrating its centenary running.

Motorsport

Toyota’s Oshima ‘close to tears’ with best finish in four years

Oshima came home fourth in the solo Rookie Racing entry on Sunday, marking his best result in a single-seater since his third-place finish at Autopolis in 2019.

Motor1

Toyota Testing GR Electric Sports Car With Manual Gearbox

It even has "engine noises" and you can't tell whether it's an EV or ICE.

The Independent UK

Toyota shareholders reject proposal demanding better performance on climate change

Toyota executives have fielded challenges and reaped praise from investors at an annual general meeting where shareholders ultimately rejected demands the automaker do better on fighting climate change

Fortune

Toyota’s board chair loses support from U.S. funds like CalPERS over slow embrace of EVs

Akio Toyoda, grandson to Toyota's founder, was slow to embrace electric cars during his time as CEO.

Motorsport

Toyota concept validates Le Mans hydrogen push, says ACO

The Japanese manufacturer pulled the covers off its GR H2 Racing Concept at Le Mans on Friday during the ACO's annual press conference, with Toyota chairman Akio Toyoda set to complete a demonstration lap before the 24 Hours begins at 4pm local time today.

Autosport

Toyota concept shows Le Mans hydrogen vision is "in the right direction"

The Japanese manufacturer pulled the covers off its GR H2 Racing Concept at Le Mans on Friday during the ACO's annual press conference, with Toyota chairman Akio Toyoda set to complete a demonstration lap in its GR Corolla before the 24 Hours begins at 4pm local time today.

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