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The Economic Times
The Economic Times
Swathi Moorthy

Tokenomics 2.0: The battle against AI costs

400 billion tokens. That was a monthly expense of $78,000 which worked out to $1 million a year. A large enterprise in a regulated industry ran up this bill.

“This was an eye-wateringly high number for the firm,” said Karan Kirpalani, chief product officer, Neysa Networks. It is not that the company, which was one of Neysa’s key clients, used the most advanced model.

The strict internal usage protocol didn’t bring costs down. Latency issues persisted despite adopting models launched by frontier labs. The villain here is unoptimised AI workload.

Talk to any CTO, they will tell you that tokenmaxxing is one of the biggest challenges they are facing today. While MakeMyTrip’s Sanjay Mohan tells ET the monthly consumption is in millions Mohit Saxena of InMobi Group says it is in billions.

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