Amazon Prime Day is set to return on 23rd June, making it one of the earliest Prime sales we've seen. This year the sale will run for four days, but early discounts are already cropping up on lots of our favourite products. From Dyson vacuums and Ninja air fryers to Garmin watches and even the most comfortable bras, we've rounded up some of the best early Prime Day deals below.
If you're not yet an Amazon Prime member, you can sign up for a free Amazon Prime 30-day trial to access all the deals and discounts.
Our editorial team will be scouting for the best deals from now until Prime Day begins and we'll be updating this page regularly with the standout offers we think are genuinely worth your money.
Top early Prime Day deals
- Beauty: deals on haircare, make-up and beauty tools
- Books: Save on books, inc. new releases
- Fashion: savings on dresses, jeans, trainers and more
- Garden: outdoor furniture, accessories, plants and more
- Health: savings on on fitness equipment, clothing and accessories
- Home: deals on Dyson, Ninja, Shark and more
- Kindles: e-readers and book deals
- Most Loved: The most popular items in other people's baskets
- Skincare: Save on L'Oreal, Lancome and L'Occitane
- Sleep: savings on duvets, pillows, bedding and more
Best beauty deals
Prime Day can be a good opportunity to save on LED masks, facial tools and other beauty technology. It's also one of the best times of the year to catch a deal on hair styling tools like straighteners, curlers and hairdryers.
Best fitness deals
This is one of the categories we're watching most closely this year. Prime Day is often the best time of year to save on Garmin devices, particularly the Venu, Vivoactive and Forerunner ranges. You can also expect discounts on Fitbit's most popular fitness trackers and smartwatches. Walking pads remain one of the most popular home fitness purchases and often feature heavily during Prime Day promotions.
Best vacuum deals
Older-generation Dyson models often see some of their lowest prices of the year during Prime Day.
Best air fryer deals
Whether you’re finally upgrading to a dual-drawer model or just grabbing your first air fryer, these deals make it much easier to get quick, crispy meals on the table without the hassle. We’ll be sharing the best savings on the models we rate most, from roomy family-friendly picks to clever all-in-one cookers that do a bit of everything.
Best coffee machine deals
From bean-to-cup machines that bring café-quality espresso home to fuss-free pod systems for busy mornings, these are the coffee machine deals worth knowing about. We’ve picked out standout savings on models that balance flavour, convenience and everyday reliability.
Best Ninja deals
The cult-favourite frozen dessert maker remains one of the most sought-after Prime Day purchases.
Best Le Creuset deals
Prime Day often brings some of the strongest online discounts of the year on selected Le Creuset pieces.
Best sleep deals
Many bestselling pillow brands typically take part in Prime Day promotions, and we'll be on the lookout for savings on cooling bedding, duvets and mattress toppers.
Best air quality deals
With summer allergy season underway, this is one category worth watching closely. Dreo, Shark and Dyson models are all likely to feature heavily if temperatures remain high.
Best garden deals
Prime Day coincides with outdoor living season, making it a good time to shop for seating and dining sets. We expect discounts across electric grills, pizza ovens and barbecues. Robot lawn mowers and traditional lawn care tools also frequently appear in Prime Day promotions.
