Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Lucy Smith

Maybelline has launched a new mascara, and it’s already going viral

The new formula is set to rival the brand's sky high mascara - (Maybelline/The Independent)

Maybelline’s new lash sensational sky high tubes mascara feels made for this week’s mini heatwave, arriving just sticky commutes and sunny pub gardens put your eye make-up under real pressure. The beauty brand has long been the benchmark for affordable mascaras, and the lash sensational sky high iteration (£8.45, Amazon.co.uk) already has a loyal following, so this new tubing iteration certainly feels like an appropriate Maybelline power move.

Unlike traditional formulas that simply coat lashes in pigment, tubing mascara wraps each lash in lightweight, flexible tubes, helping them stay lifted and defined while standing up better against humidity, sweat and watery eyes. With UK temperatures reaching highs of 25C today, this is exactly the formula you’ll want on hand – lest you risk dealing with smudges by lunchtime.

Besides the sticking power, the biggest draw of sky tubes is undoubtedly the removal aspect. It’s designed to be water resistant with cold water yet remove effortlessly with warm water, so the tubes should slide away with a gentle press-and-pull motion. Ergo you can save your delicate eye area from the usual rubbing, scrubbing and make-up remover overload at the end of the day.

The only caveat? This new release is available exclusively on TikTok shop (£13.99, TikTok.com) until later this month. For the beauty obsessives, that means heading over to your app to shop now. However, if you’d rather wait and shop in-store – scroll on for everything we know so far.

Read more: 12 best mascaras for sensitive eyes, tested by an expert

Maybelline lash sensational sky tubes tubing mascara, very black: £13.99, Lookfantastic.com

(Maybelline)

While I haven’t tested the new release just yet, I have high hopes for its performance off the back of its predecessors. I’m also intrigued by the brand’s inclusion of shea butter and castor oil to aid with long-term lash health.

If you, like me, struggle with droopy lashes, tubing mascaras generally negate this issue because their flexibility prevents the pigments from straightening the hairs or undoing the lift from your lash curler. Of course, the proof will be in the pudding when I eventually get my hands on the new formula – watch this space for my full review.

@laurarose_99

@MaybellineUK Sky Tubes hits differently 👏👏👏👏 #tubingmascara #skytubes #officelife

♬ original sound - Laura Rose

In the meantime, I’ve found myself watching one TikToker’s sky tubes removal on repeat. If any mascara will actually slide off my lashes as easy as her demonstration implies, I know I’ll be on board.

Read more: This forgotten budget brand just changed the bodycare game with this £10 mousse

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.