Long before dermatologist-led skincare became the beauty industry’s default badge of credibility, Murad was already setting the bar high. While today’s shelves are crowded with names like Augustinus Bader and Dr. Dennis Gross, Dr Howard Murad was one of the earliest experts to bring clinic-led formulas into everyday bathroom cabinets — and that heritage still holds gravitas today.
One of its more recent launches, the superactive moisturiser SPF50: brightening (£44, Lookfantastic.com), fills a gap in the market by combining your classic vitamin C day cream and standalone SPF. With its fresh design and more treatment-led finish, this multi-tasker is packed with vitamin C and high-performance actives, working hard as a daily moisturiser, radiance booster and a broad-spectrum SPF. For mature skin routines where simplicity matters, this 3-in-1 performance makes it especially appealing.
Better still, it’s currently 20 per cent off, which makes now a particularly good time to invest in the hard-working formula. In fact, it impressed me enough to take the top spot in my round-up of best anti-ageing best anti-ageing day creams. Scroll on for all the details, including a link to shop it on sale now.
Read more: 11 best night creams for overnight hydration and barrier support
How I tested
To put the new SPF moisturiser to the test, I’ve been trialling it for six weeks in place of my daily serum, moisturiser and SPF. This was through two heat waves when UV levels were high. During testing, I assessed the moisturiser for factors such as consistency and finish. Further down this article you’ll find a more detailed run-through of my review criteria.
Read more: 11 best face sunscreens for 2026, tested by a beauty expert
Murad superactive moisturiser SPF50 brightening
Key ingredients: Vitamin C (3-O ethyl ascorbic acid), ceramides
SPF: 50
Size: 50ml
Why we love it
- Antioxidant protection and sunscreen in one
- Lightweight texture, but deeply moisturises
- Brightens skin tone
- Fades the look of dark spots
Take note
- May not be suitable if you have sensitive skin
The formula
Having been a long-term fan of Murad’s vitamin C cream, I can honestly say it’s gone from strength to strength.
Like all four new Murad face moisturisers, it’s had a high SPF upgrade, increasing from SPF30 to SPF50. Just as importantly, it’s a broad-spectrum formula, so it has a very high level of UVA protection, too.
The second big change is Murad has packed it with 10 times more vitamin C (the cream’s hero active) in the form of 3-O ethyl ascorbic acid. It’s a more stable and tolerable derivative of the active, so it’s less likely to go off or irritate the skin. It’s anecdotal, but it seems to work; I didn’t have any reactions or sensitivities to the product as I tested it.
Read more: 15 best retinol eye creams
Vitamin C is often referred to as the ‘holy grail of skincare’ because it does two clever things for our skin. The first is that it protects skin from damage that leads to premature ageing. It’s a powerful antioxidant protection from the free radicals formed when your skin is exposed to the sun or pollution – these break down the skin’s collagen, leading to fine lines and wrinkles, pigmentation, and loss of firmness.
As well as protection, this powerhouse active also has corrective benefits. It’s a proven skin brightener that fades pigmentation and dark spots by interrupting pigment production, giving you a more even skin tone. It also promotes the production of collagen, which leads to smoother-looking skin. Excitingly, there is also new evidence that suggests vitamin C helps age-related thinning of the skin.
The application
Across Murad’s extensive skincare line-up, you’ll see a variety of different packaging, but the face cream comes in a new tube. The new pump applicator means I could control how much I dispense and ensure none goes to waste.
The cream itself is beautifully lightweight; it absorbs in seconds, leaving skin instantly well-moisturised and leaving behind no signs of grease or a white cast. It does, however, leave a subtle dewy glow.
The result
My big criticism of Murad is that it’s pretty expensive, and this cream is no exception. However, this formula offers so many things in a single skincare step that I genuinely believe this is good value. It acts like an antioxidant serum, enriching moisturiser, sunscreen and even make-up primer – absorbing instantly and leaving behind a smooth canvas for coverage to go on top.
Its brightening benefits quickly take effect. There’s instant gratification with its slight glowy (not greasy) finish that perks up that dullness to skin that starts to happen in your 40s. However, my skin also started to look brighter the more and more I used it – I saw a noticeable difference after just 10 days, and even better results after a month and a half.
My dark spots were kept under control, even in sunny weather, and I even started to see a slight fade after using it for just a month. The only caveat here is the cream’s results when boosting collagen. Even after testing it for weeks, I have to give it longer before I can confirm if it boosts collagen.
Overall, however, it’s hard to fault. I love using this moisturiser; I feel assured that my complexion is getting the high UVA and UVB protection it needs to prevent further damage. It’s remarkable to achieve that with an undetectable sheer, lightweight formulation.
Buy now £55, Lookfantastic.com
Is Murad’s superactive moisturiser SPF50 brightening worth it?
Promising to be a 3-in-1 moisturiser, Murad’s superactive moisturiser SPF50 brightening is a multi-tasking product that delivers and then some, making it the IndyBest overall best anti-ageing day cream. The lightweight moisturiser provides a high standard of sun protection, packs a hydrating punch, and brightens dull skin with its sheer, luminous finish. It has instant benefits, but you get even more over time. It also primes the skin for a smoother make-up application with zero grease or whiteness. All in all, that’s a lot of return for a £55 investment.
How was Murad’s superactive moisturiser tested
I considered a number of factors when using Murad’s brightening SPF day cream, including:
Why you can trust IndyBest reviews
Sabine Wiesel is a beauty journalist with years of experience trialling and recommending skincare to IndyBest readers. As a woman in her 40s, she has reviewed plenty of neck creams, retinol eye creams and similar products formulated to address the signs of ageing, such as fine lines, dullness and dark spots. With this in mind, she knows which actives to look for, and has a wealth of relevant testing experience. Having tried many anti-ageing day creams for our round-up of the best, Sabine named Murad’s superactive moisturiser SPF50 the best on test. This is her full, honest review.
For more recommendations, read my tests of the best anti-ageing day creams
