HOKA has unveiled a new member of its best-selling Clifton family, and it looks like the brand is setting its sights on one of running's hottest categories.
The Clifton PRO launches on 9 July and takes the familiar Clifton formula in a noticeably more performance-focused direction.
The new running shoes seem to be in direct competition with ASICS' Novablast series, which has been incredibly popular with runners.
While previous versions of the Clifton have been known for their comfortable, dependable ride, HOKA says the Clifton PRO is designed for runners seeking "performance outcomes" and "competitive advantage" in daily training.
The biggest change is the new PROGLIDE+ system, which combines supercritical SCF foam with a more aggressive MetaRocker geometry.
According to the company, the setup is designed to create smoother transitions, greater efficiency and a more propulsive ride than previous Clifton models.
A new role for the Clifton
For years, the Clifton has been HOKA's go-to daily trainer, offering a highly cushioned and forgiving ride for runners of all abilities.
The arrival of the Clifton PRO suggests the brand is now splitting the franchise into distinct categories.
The standard Clifton remains the everyday comfort trainer in the range, while the new Clifton PRO looks set to become the faster daily trainer for runners who want a little more energy return and efficiency on their easy, steady runs.
Above that sits the Mach as HOKA's lightweight tempo option, while the Cielo range continues to serve runners looking for race-day speed.
HOKA enters the premium trainer race
The shoe features a substantial 42mm heel stack, an 8mm drop and weighs 296g in a men's US size 10.
HOKA has also introduced a new podular outsole design alongside Durabrasion rubber coverage, which the company says contributes to a smoother ride.
The Clifton PRO sits well above the standard Clifton and enters the increasingly competitive premium daily trainer segment.
This category has exploded in popularity thanks to shoes that blend comfort, cushioning and speed into a single package.
HOKA describes the Clifton PRO as its "most dynamic Clifton to date", adding that the shoe is designed to help runners maintain a steadier cadence while delivering a fluid rolling sensation underfoot.
The Clifton PRO will be available from 9 July 2026 at Hoka for the recommended price of £150 / $165 / €170 (AU$233).
