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The Economic Times
The Economic Times
Trending Desk

Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brands

A simple video shot inside Pune Airport has struck a chord with social media users across the country. What caught the attention of travellers was not a celebrity sighting or a luxury lounge, but something far more relatable, popular local food brands standing shoulder-to-shoulder with international names such as Starbucks and Costa Coffee.

The footage, which has been widely shared online, showcases a food court where homegrown favourites like Chitale, Good Luck cafe from Pune occupy prime space alongside global chains. He said the scene represented a changing business landscape where regional brands are no longer confined to local markets and are confidently competing on larger platforms.

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Why This Pune Airport Video Is Resonating With Millions

The traveller behind the clip argues that it reflects a major shift in how Indian brands are growing and competing.

Walking through Pune Airport after the security check, he noticed something unusual. Right beside Starbucks stood Chitale Bandhu, one of Pune's most trusted food brands. As he moved further, he spotted other familiar local names including Ganesh Bhel, Kannu Ki Chai, Good Luck Cafe and Laxmi Narayan Chiuda.

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