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The Economic Times
The Economic Times

AI agents now drive more web traffic than humans — is India any different?

Web traffic generated by artificial intelligence (AI) agents has surpassed human-generated traffic for the first time, internet hosting service Cloudflare CEO Matthew Prince shared in a post on X.

“Welp, that happened faster than I predicted. Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet's history,” Prince wrote on Thursday.

According to the data on public intelligence platform Cloudflare Radar, over 57% of HTTP requests globally are now initiated by bots, compared with 43% from humans.

An HTTP request is a request made by a browser, app, bot, or AI system to retrieve information from a website or online service.

Although Prince did not specify the exact date when humans were overtaken, Cloudflare's earliest available data shows bots have generated more traffic since April 27.

The shift has been driven by the rapid growth of AI agents — autonomous systems that search the web, access tools, and retrieve information on behalf of users.

These generate web traffic even when one uses AI chat assistants like Anthropic's Claude, Google's Gemini, and OpenAI’s ChatGPT.

Data also reveals that machine-readable content comprises much of the bot traffic, reflecting heavy use of automation and AI-driven data retrieval. Human traffic is more evenly distributed across content formats, mirroring web browsing, app usage, and media consumption.

The company defines bot traffic as activity generated by AI assistants, data scrapers, and AI search crawlers, rather than traditional bots such as search engine indexers or monitoring tools.

Is Indian traffic also bot-driven?

Traffic patterns, however, vary significantly by region. North America, Europe, and Africa are more heavily influenced by bot activity, while Asia, South America, and Oceania continue to record higher levels of human traffic.

Unlike most Western markets where bot traffic dominates, humans generate 84.4% of HTTP requests in India, and bots just 15.6%. 66% of the human traffic flows from mobile devices, while PCs account for 34%, reflecting India’s mobile-first ecosystem.

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