Women are spoiled for choice when it comes to fun hygiene products. From gourmand moisturisers that make them smell like a walking baked good to sweet citrus body washes, the world (bathroom) is their oyster. And while scented body wash is for everyone, the fragrances tend to lean more on the feminine side. Enter Cremo, the men’s grooming brand making masculine-scented body wash that’s affordable and tasteful.
Now available at Coles, the brand’s latest additions — Sage & Citrus and Bourbon & Oak — bring a more sophisticated approach to the everyday shower routine. Each body wash is designed with layered fragrance notes that develop more like a fragrance than a standard wash, paired with a rich lather that feels noticeably premium for the price point.
Sage & Citrus is the fresher of the two scents, blending mandarin, dry herbs and white cedar for a clean, coastal-inspired finish. It’s crisp without being overpowering, striking a balance between energising and understated. If your fragrance preference leans towards airy, outdoorsy scents, this is likely the one you’ll gravitate towards.
Prefer to smell a little more moody? Bourbon & Oak taps into the growing popularity of warmer, gourmand-inspired fragrances. With notes of distiller’s spice, single-cask bourbon and white oak, it has a richer, moodier profile that feels particularly fitting heading into winter. The scent lingers subtly on the skin, giving it a more refined edge than many traditional men’s body washes.
While men’s grooming products have historically leaned more functional than luxurious, brands like Cremo are tapping into the growing demand for products that feel a little more elevated. The rise of fragrance-led grooming has seen more men swapping out generic “sport” scents for products that actually smell layered and considered, and body wash is no exception. And this way, you’re not drowning yourself in a suffocating body spray that makes people gag (you know the one I’m talking about).
Cremo body wash is being rolled out in select Coles supermarkets nation-wide and is also available to shop online for $25.
Image credit: Cremo
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