- TGI Fridays is preparing to launch a new menu with more competitive prices and fresh deals, aiming to attract diners who have felt priced out.
- Returning boss Ray Blanchette said that high prices would be “tone deaf” and that some menu prices have been rolled back to reconnect with the UK market.
- Blanchette's family investment firm rescued the UK chain from administration in January, leading to 16 restaurant closures but safeguarding 33 others.
- The restaurant has already introduced an 'everyday trio' deal from £12.49 and is making improvements to existing sites, including retraining staff and cooking food from scratch.
- Blanchette's immediate focus is on improving existing restaurants and growing like-for-like sales consistently before considering any expansion plans.
IN FULL
TGI Fridays boss announces full new menu with lower prices: ‘We can’t be tone deaf’
