Spotify revealed a new "Reserved" feature today (May 21) that could help superfans see their favorite musicians more easily. As the name implies, the new feature sets aside tickets for premium subscribers so they have a better chance of purchasing them.
The new feature is for eligible Spotify Premium subscribers via a partnership with Live Nation.
"Getting concert tickets today can feel like a race you’re set up to lose," Spotify wrote in an announcement post. "You show up at the right time, refresh endlessly, and still miss out. Too often, the experience is stressful, unpredictable, and disconnected from what should matter most: whether real fans actually get tickets."
Reserved launches later this summer for "select artists" in the United States, though Spotify promises it will come to other regions later.
Spotify says this is meant to get tickets in fans' hands and not scalpers.
Here's how reserved works
Spotify says that it will use data like streams, shares, and "other Spotify activities" to identify an artist's "most dedicated fans." Then it will hold two tour tickets for these people.
You do need to be a Spotify Premium subscriber, but once selected, you'll have a day-long window to purchase the ticket.
"There will be significantly more superfans than there are seats available on a tour, so not every fan will receive an offer.” The press release also specified that ticket reservations will be based on where you're located, so you'll need to enable preferred locations in the Live Events Feed. You'll want to turn on notifications.
If a tour isn't coming to your area, you may not receive an offer. If you do receive one, though, you can purchase tickets for any show on the tour.
Price and availability will vary by show.
Other Spotify announcements
Reserved was announced as part of Spotify's Investor Day, where the company revealed several other features.
A new standalone desktop called Studio by Spotify Labs is coming soon, which will allow you to create personalized podcasts, playlists, and more based on personal tastes. It's AI-powered and can walk you through your day if you want.
Additionally, Spotify and Universal Music Group (UMG) announced a new licensing agreement that would allow subscribers to make AI covers and remixes of select participating artists from UMG's lineup.
