India has emerged as one of the top five markets for OpenAI’s Codex and the artificial intelligence major will step up investments in local teams and partnerships to further push adoption of its products in the country, a top executive said.
Codex has grown 27x since early 2026, and more than quarter of user requests on the platform are for non-coding tasks, the company said in a report.
“We are seeing an enormous uptick in adoption, and we have deployed more credits in India across the Asia Pacific than any other market,” Thomas Jeng, head of startups – APAC at OpenAI, told ET.
OpenAI has partnerships with venture capital firms and learning and development communities in India. “We are in the process of getting additional help with these things,” Jeng said.
He said the startup ecosystem in the country has a degree of technical sophistication. Companies know how to build up their business, and transform workflows, and are applying this to global markets.
“There are B2B enterprise software companies and startups that we work with that are targeting the US and other markets,” Jeng said. “I personally would say that what stands out in the market is how diverse and wide-ranging the curves here are.”
OpenAI has partnerships with firms such as TCS, Infosys and Razorpay for Codex.
The company will continue to invest heavily in the market, Jeng said.
This is coming at a time of intense competition for OpenAI even as it prepares for its initial public offering (IPO) in the US markets.
The company is losing enterprise market share to its rival Anthropic.
Anthropic’s business adoption in the US rose 3.8% to 34.4% in April, while OpenAI’s fell 2.9% to 32.3%, according to fintech platform Ramp’s recent AI index report.
Responding to a query about enterprise dynamics, Jeng said Ramp’s data represents a specific snapshot of a particular audience, generally in the Bay Area, and may not have the global implications.
“At a very senior leadership level, we are continuing to invest further in our enterprise businesses,” he said.
The company is building its product service areas, which includes Codex. OpenAI’s goal, Jeng said, is to improve ease of use and bridge the capability gap between what the AI is theoretically capable of versus how enterprises can experience it.
