Those wondering whether Maserati has a future within Stellantis received an answer today. The automaker laid out a new roadmap for the conglomerate that includes a significant investment in new products and technologies, as well as two new models for Maserati.
Stellantis said in its announcement that it "plans to strengthen the future" of the Italian manufacturer, which will be a "pure luxury brand." That additional strength will come from two new large E-segment vehicles joining the lineup, but details are scarce.
The company said that it will present a more detailed plan for Maserati in December. The brand suffered under Stellantis’ former CEO, Carlos Tavares, with sales collapsing by 57 percent in 2024. Maserati sold just 11,300 cars that year, followed by 11,127 sold in 2025.
Right now, Maserati sells just three models—the Grecale, the GranTurismo, and the McPura—and there is room for two more.
The Grecale crossover is the entry-level model with a starting price of $85,000, while the GranTurismo is the mid-range offering at $145,000. The GrandCabrio is $8,000 more, while the McPura has an estimated starting price of $250,000.
Maserati's Future Might Be Chinese
Stellantis provided zero details about Maserati’s two new models. Those details will come later, but a recent report suggested Stellantis is working with Chinese automakers to expand the brand’s portfolio.
A recent report alleged that Stellantis is in discussions with Huawei and Anhui Jianghuai Automobile to jointly develop new Maserati vehicles. JAC will allegedly provide the R&D and produce vehicles based on Huawei’s tech.
Maserati will oversee the design and branding. The venture will result in a vehicle produced in different versions for different markets, with cars sold domestically in China supposedly wearing Maextro badging, a luxury brand with a sedan priced from $100,000.
According to the report, development is already underway, so we might see more than just a roadmap for Maserati by the end of the year.
Motor1’s Take: As Stellantis heads in a new direction with bold promises and a big investment, questions remain about Maserati’s future. Yes, two new models are joining the lineup, but they might not be the Italian-bred luxury vehicles we expect.
