Jeremy Clarkson has launched a farming version of OnlyFans that encourages people to “discover the British countryside”.
The former Top Gear star - whose latest series of Clarkson’s Farm is out now - has unveiled Only Farmers, a website that “helps British farms share experiences, stays, food and events with visitors from around the world”.
The 66-year-old, who owns the 1,000-acre Diddly Squat Farm in Oxfordshire, wanted to help people understand what farms in the UK have to offer - promising “experiences” including farm stays, events and more.
The business venture was “built by farmers, for farmers” and “helps people discover, book, and support British farms”, according to the website.
“The platform is built for bookable farm experiences: workshops, animal encounters, pick-your-own days, tastings, farm stays, private hire, and seasonal events,” a message reads.
“Only Farmers is launching with UK farms first, while welcoming visitors from around the world to discover the British countryside.”
The description adds: “From farm stays and family days to workshops, great food, animals, and events, book directly with the farmer.”
Clarkson said: “There are experiences in the countryside you never knew existed,” while his farm manager Kaleb Cooper added: “This is real farms. Real people. Real countryside.”
It allows farmers to take bookings, set their own listings, prices and booking rules, and look after their payments and messages themselves.
The launch coincides with the return of Clarkson’s Farm to Amazon Prime, with the first few episodes of the fifth series dropping last week.
The fifth series has so far covered a number of dramas, including Clarkson being rushed to the hospital for emergency heart surgery.
He had a heart procedure in late 2024, getting a stent fitted to open up a blocked artery following concerning symptoms.
In the episode, he told Cooper: "You've got three arteries that feed your heart to keep it pumping. My heart wasn't getting any blood."
The TV star previously said he was “days from death” before having emergency heart surgery to save his life. He was rushed to hospital after experiencing symptoms to including clamminess, chest tightness and pins and needles in his left arm.
Elsewhere in the new series, Clarkson bid a tearful farewell to all of his pigs, which were sent to the slaughterhouse as they weren’t making him any money.
The former Grand Tour star fought back tears as he said goodbye to them, including one of the mother pigs from the first batch he’d bought three years before.
“It’s still f***ing sad,” he tearfully told co-star Cooper.
A small comfort was that Clarkson’s two original mother pigs, Clumsy and Swizz, were sent to live on a child-friendly farm rather than a slaughterhouse.
“The one bit of good news in this whole sad saga is that these two had at least been saved from the slaughterhouse,” he told his girlfriend, Lisa Hogan.
“They’re going off to a farm that’s like a school so children go, ‘These are pigs.’
“I couldn’t really have handled it if they’d gone off to be eaten. They’ve had four batches of piglets.”
He went over to pet one of the pigs during a heartwrenching moment, saying quietly to her: “Good girl.”
As the pigs were driven off, he covered his face with both hands and started crying, prompting Hogan to wrap her arms around him and reassure him that he gave them a “good life”.
