For many Uncrustables fans, the appeal is simple: no crust. So when one social media user opened a packaged sandwich and discovered the very thing the product promises to remove, the surprise went viral, drawing millions of views and thousands of reactions.
TikTok creator B9Squid (@b9squid) shared a short video showing what appeared to be an unusual Uncrustables sandwich. The clip shows him opening the packaged peanut butter and jelly sandwich while sitting in a vehicle. Instead of the familiar crustless edge, part of the sandwich still had a visible strip of crust attached.
The creator seems dismayed as he displays the sandwich. The unexpected find prompted a flood of comments from viewers, many of whom joked about the manufacturing error. One commenter dubbed the sandwich a “Somecrustable.” Another wrote, “Untrustable.”
A third commenter shared a similar experience, writing: “I had a friend get one of these with crust, she took a picture and emailed them, and they sent her a big box of them back.” But while the video sparked jokes, it also raised questions about how a crust could end up on a product specifically marketed as crustless.
No crust goes to waste
Uncrustables are frozen, sealed sandwiches produced by The J.M. Smucker Company. The brand launched in the late 1990s and built its reputation around ready-to-eat peanut butter and jelly sandwiches with the crust removed and the edges crimped shut. The product has grown into one of Smucker’s most successful brands, generating hundreds of millions of dollars in annual sales.
According to the company’s FAQ page, Uncrustables are manufactured in facilities located in Kentucky and Colorado. Smucker also explains that the crusts removed during production do not go to waste. The company says it sends the discarded crusts to businesses that convert them into animal feed.
@b9squid @Smuckers Smuckers why yall give me a limited edition curstuable mane? #smuckers #falseadvertising #fyp #viral #underpaidcontentcreator
♬ original sound – B9Squid
Manufacturing reports about Uncrustables have highlighted the extensive automation involved in production. Smucker has said every sandwich undergoes photographic inspection and real-time review to identify issues such as excess filling or unwanted crust.
The reaction also highlights a long-running debate among sandwich eaters. Many people enjoy bread crusts and consider them an essential part of a sandwich. Others remove them because they prefer the softer texture of the bread’s interior or developed the habit as children.
Uncrustables built an entire brand around serving that second group, perhaps why viewers found B9Squid’s viral sandwich so amusing. The product’s defining feature unexpectedly showed up where it was not supposed to be.
So, how do these rare slips happen? Uncrustables are not baked in round molds; they are stamped out of massive, continuous sheets of bread. If a sheet shifts slightly on the conveyor belt or a cutter misaligns by a fraction of an inch, the crimper seals the outer crust into the sandwich instead.
Fortunately, Smucker’s backs their products with a standard satisfaction guarantee. On their official Contact Us page, the brand encourages anyone who finds a rare “Somecrustable” to reach out to customer support. Providing the box’s batch code usually scores the consumer replacement vouchers.
