European destination beloved by Winston Churchill wants to lure British tourists

• The French seaside resort of Le Touquet-Paris-Plage is hosting a week of discounted activities to entice British tourists back to its shores.
• From 25 to 31 May, the coastal commune will offer a series of free or affordable events, delivered in English, to showcase the French 'art de vivre'.
• The itinerary includes activities such as sand yachting sessions, guided horse rides, bike tours, shrimp fishing, and a classic car gathering.
• Le Touquet, historically known as the “most British of French resorts”, experienced a decline in British visitors after Brexit.
• A British-born Touquet councillor stated the initiative aims to encourage British guests to try new experiences without language barriers.

IN FULL

French seaside town to offer a week of discounts for British tourists