Aussies have superior fashion. And while we’re (not) totally unbiased when we say that, we’re pretty certain that it’s been proven thanks to celebs rocking our local labels time and time again. And now, one of our most Insta-worthy activewear brands has captured the attention of some seriously high-profile fans overseas.
The Aussie activewear brand we’re talking about is Sydney brand Crop Shop Boutique, otherwise known as CSB. It’s gone viral thanks to its distinct gymwear and loungewear that heavily focuses on fashion rather than solely functionality, and it’s clearly paying off.
Hailey Bieber is the most recent celeb to have been spotted wearing the brand. In a video posted to her social media, Bieber is wearing the Form Leisure Tank ($79.99) as she gave her followers a teaser into Rhode’s latest collection with her hubby, Justin Bieber.
She’s also posted on her Instagram Story in the black version of the same tank in the past, so it’s pretty safe to say that tanks are her favourite athleisure to style from the brand.
Kylie Jenner has also taken a liking to CSB’s tank tops. She posted selfies on her Instagram in the brand’s newly restocked Camille Tank ($74.99), a fully lined sculpting piece with built-in padding.
If two of the world’s most well-known divas are opting for CSB’s tanks, that’s gotta mean something, right?
Model Gigi Hadid has also posted pics in the brand, although she opted for more of a loungewear look rather than activewear.
She posed with her morning brekky (croissant and scrambled eggs, for anyone wondering) in the Seamless V-Neck Crop, which is currently out of stock, but there’s a similar style here.
Honestly, their seamless range looks seriously comfy.
Influencer and season 34 Dancing With The Stars runner up Alix Earle showed up to rehearsals consistently throughout the season in Crop Shop Boutique’s styles.
Alix Earle loved to give her followers behind-the-scenes glimpses of her intense training with her dance partner, Val Chmerkovskiy, often posting photos and videos of their antics to her social media. And we clocked her in the brand’s distinct styles time and time again.
CSB’s halters with built-in bras seemed to be Alix’s go-to in the rehearsal room. We spotted her in the Form Eden Tank ($74.99), Form Athena Tank (now $44.99, usually $74.99), and Cropped Zip Hoodie ($99.99).
But these three divas aren’t the only celebs who have been turning to the Aussie activewear brand. Dua Lipa, Kaia Gerber and Ashley Park have also hopped on the CSB bandwagon.
Dua Lipa has been spotted repping the brand on Instagram in recent months, often seen in sleek gym selfies and mid–Pilates or yoga poses. Her go-to style seems to be the Freedom Micro Crop ($69.99), a halter style scoop neck crop with a thin band holding everything together at the back.
Definitely one for low-impact workouts, but it’s super cute.
Kaia Gerber’s style of choice is one of the brand’s best-selling styles, the Celine Crop ($69.99). With a plunging V neckline and backless halter style, it’s the kind of top that blurs the line between activewear and everyday wear — the sort you could spot at a Pilates class or on a coffee run.
That’s exactly what founder Rachel Dillon aimed to create with CSB.
“I wanted to create pieces that made women feel good, like they could walk into the gym and then to brunch, without needing to change,” she said in an interview with Forbes.
“There was this huge gap between style and performance, and CSB was my way of filling it.”
It’s in high demand, too. According to the brand, they’ve experienced over 113 per cent growth in the past 12 months.
Other than activewear, CSB also has a collection of loungewear and ready-to-wear athleisure that doubles as the perfect ‘jeans and a nice top’ attire. Emily In Paris actress Ashley Park posted to her Instagram Story in one of the brand’s strapless tops — a structured yet stretchy design that fits right into CSB’s signature aesthetic: sporty silhouettes with a polished, fashion-forward edge.
Want to recreate the look? We’ve found the pieces our favourite it girls are wearing.
Celebs Spotted Wearing CSB
Hailey Bieber
Hailey Bieber has taken photos in her CSB pieces twice, both of which are the Form Leisure Tank. The woman knows what she likes and sticks to it!
She’s styled the brown and black colours, but there’s also cream, white, sage and navy available.
Kylie Jenner
Kylie is clearly a fan of all black. From her pap shot, it looks like she’s wearing the Form Noa Crop (69.99) and some flare leggings, and in the photo on the right, she’s wearing the already-mentioned Camille Tank.
Gigi Hadid
Gigi’s seamless crop is unfortunately out of stock, but the brand has plenty of similar styles for the itty bitty girlies out there, and they’re equally as cutesy.
Alix Earle
Alix Earle’s pink sets are both part of CSB’s Form range, a light compression and high-stretch fabric that’s designed to be worn all day long. It seems to be Alix Earle’s go-to range from the brand, and with how cute it is, we don’t blame her. She’s also opted for rich chocolate brown and classic white sets during rehearsals.
Dua Lipa
Dua Lipa’s no stranger to Crop Shop Boutique. Our favourite Pilates Princess has posted to her Instagram wearing a bunch of sets from the brand, and we’ve hunted down all of them, from sports bras to flare leggings.
Kaia Gerber
Kaia Gerber opted for CSB’s signature silhouette, the Celine Crop — a plunging, open-back design that’s equal parts sporty and sleek. It’s simple, sculpting, and subtly sultry.
Ashley Park
While the other girlies have gone for cropped tops and sporty sets, Ashley posted to her Instagram Story in the Terry Longline Bandeau (with a salad dressing that looks bloody delicious, mind you).
BRB, going to go add all these to my cart.
Image credit: Alix Earle / Kylie Jenner / Hailey Bieber
The post Hailey Bieber, Kylie Jenner & Alix Earle Are All Obsessed With This Aussie Activewear Brand appeared first on PEDESTRIAN.TV .
