Claire’s is making a big comeback in the US with major expansion and Walmart partnership

• Claire's is significantly expanding its retail presence by bringing its products to over 7,000 new locations across North America through a new licensing partnership.
• This agreement, between private equity firm Ames Watson and Centric Brands, will place Claire's products in major retail chains such as CVS, Kohl's, and Walmart.
• Centric Brands will develop exclusive collections of Claire's cosmetics, jewelry, hair accessories, stationery, and bags, with plans to explore new categories like apparel and home goods.
• The expansion aims to move Claire's beyond its traditional mall-based format, allowing the brand to reach consumers wherever they shop and grow its distribution.
• This strategic move follows a period of financial restructuring for Claire's, including two bankruptcy filings, and aligns with a growing trend of brick-and-mortar retailers collaborating to share store space.

IN FULL

Teen accessories brand Claire’s is adding its retail to 7,000 locations including CVS and Walmart stores