The UK sports betting industry has evolved to give customers a vast range of wagering options, but with so much choice, it can be difficult to discern the best betting sites on the market.
Finding your ideal betting site(s) boils down to a range of factors, such as promotions, odds value, app quality, key features, payout speeds and customer support.
And with that in mind, we’ve put together a guide to the best betting sites in the UK, with over 55 regulated and licensed online bookmakers to choose from.
The Independent strives to provide an up-to-date comparison of sports betting sites in the UK, drawing on first-hand testing, trusted third-party data and established reporting standards to assess how online bookmakers perform across key areas.
Rank |
Betting Site |
Best features |
Rating |
|---|---|---|---|
1 |
BOYLE Sports |
Huge range of daily offers, great selection of markets, competitive odds on key sports, and a well-designed betting site |
5/5 |
2 |
Betfred |
Strong welcome offer, regular promotions, unique betting features, responsive platform, and excellent betting app |
5/5 |
3 |
Tote |
Great horse racing coverage, offers on a wide range of sports, pool betting, live streaming, and a good range of how-to guides |
4.5/5 |
4 |
talkSPORT BET |
Offers for major sporting fixtures, daily odds boosts, a brilliant betting app, strong range of specials markets, free football bets club |
4.5/5 |
5 |
Bet365 |
Efficient betting site, strong mobile service, huge range of live streaming options, competitive odds across all sports, fast withdrawals |
4/5 |
The table above shows our picks for the best betting sites in the UK currently. Below, we’ve provided detailed reviews of each of our picks, with our ratings reevaluated every month accordingly:
1. BOYLE Sports
BOYLE Sports is the best value betting site in the UK today. The BOYLE Sports sign-up offer was recently improved to a bet £10, get £40 in free bets promotion, making it one of the largest welcome bonuses available to bettors in the UK.
The independent Irish bookmaker has a huge range of offers available each and every day, with a particular focus on racing, sports multiples and bet builders.
The website and app are easy to navigate, responsive and reliable, with punters praising the BOYLE Sports app for never crashing. Areas for improvement include adding more fast withdrawal options and expanding live streaming services beyond racing.
Pros
✓ Large welcome bonus
✓ Daily offers and promotions
✓ Great coverage of large sporting events, such as Cheltenham
✓ Reliable website and app
Cons
✗ Withdrawals could be processed quicker
✗ Limited live streaming
✗ No free-to-play games
2. Betfred
Betfred is among the best UK betting sites for free bets, with the generous Betfred welcome offer and a range of ongoing promotions providing free bet bonuses for both new and existing customers.
New users can claim £40 in free bets when they deposit and stake £10 and place a wager at evens or above, with tokens credited shortly after the qualifying stake settles.
Beyond the welcome offer, Betfred runs regular promos including money back specials, in-play free bets, Acca Flex refunds and free to play games featuring a range of prizes.
Other plus points for Betfred include the app, which is well reviewed, and a fast-responding customer service that answered our queries quickly.
It was disappointing to see Betfred have reduced the payment options available, dropping services like PayPal and Skrill, although they do offer fast withdrawals on the banking platforms that do remain.
Pros
✓ £40 free bets for new customers is a valuable welcome offer
✓ Raft of ongoing free bet offers for existing users
✓ Strong acca and racing-specific rewards
✓ Speedy customer service
Cons
✗ Limited choice of payment options
✗ The website could be more intuitive and easier to navigate
✗ Free bets expire within seven days
3. Tote
Tote is one of the most well-known horse racing betting sites, having established a unique pool betting experience for its customers that users won’t find with traditional fixed-odds bookies.
The Tote platform specialises in racing, with price guarantees, weekly free bets, bonuses for multiples and live streaming all available, but they have diversified into other sports.
They now run free bet offers for football, golf , basketball, and more, alongside daily odds boosts on a range of sports. They don’t carry as many options as some online bookmakers, with partial cash out, request-a-bet and early payouts missing from the Tote playbook.
But that doesn’t detract from an excellent service on whatever platform you are using, with Tote providing excellent customer service options, including the novel option to speak to someone on the telephone.
Pros
✓ BOG price guarantee matches or beats SP
✓ Regular offers on a range of sports
✓ Weekly free bets on offer through Stayers Club
✓ Great range of customer service options
Cons
✗ Live streaming service not as good as competitors
✗ Fewer betting features
✗ Odds can be a little off-putting
4. talkSPORT BET
TalkSPORT has a strong following thanks to their national radio station, and the brand has put that standing to good use via its betting branch, which will appeal to bettors who wager mainly on football.
The standard talkSPORT BET sign-up offer features £40 in free bets, though bettors will find different welcome bonuses around big events.
TalkSPORT BET is a great option among football betting sites due to their free bets club, regular odds boosts and free-to-play games that are largely tied to the sport, though horse racing also receives a good amount of attention. However, punters interested in other sports may feel that there is a lack of regular offers for their chosen events.
The other big selling point of talkSPORT BET is the much-loved betting app, which scores highly among users on both iOS and Android. We found it to be responsive and easy to navigate, leading to a strong overall experience when using talkSPORT BET.
Pros
✓ Weekly free football bets
✓ Special sign-up offers tailored to big events
✓ Top quality app
Cons
✗ Lack offers for other sports
✗ No early payout promotions
✗ Limited live streaming options
5. Bet365
Bet365 has long been towards the top of the list of best UK betting sites and doesn’t look like going anywhere anytime soon, as they continue to provide an excellent service to bettors.
They have some of the sharpest odds on nearly every major league, as well as some of the best in-play tools available, with the biggest selection of live streams of any online bookmaker, taking their live betting service to the next level.
Football-specific promotions such as early payout, price boosts and accumulator offers keep regular players catered for, although it would be nice to see a greater range of offers for other sports.
A new bet365 welcome offer wouldn’t go amiss either, but overall, it’s hard to find fault with such a quality operator as bet365, who also offer some of the fastest payouts among UK bookmakers and have one of the best-rated apps.
Pros
✓ Strong odds across nearly every sport
✓ Excellent in-play tools and live streaming options
✓ Reliable and user-friendly app
✓ Fast withdrawals available on several payment options
Cons
✗ Fewer free bet promos than rivals
✗ Bigger sign-up offers available elsewhere
This week’s best betting site |
|---|
BetMGM |
|
It’s a huge week in the sporting calendar with the Grand National, the Masters and the Champions League quarter-finals to come, and one of the online bookmakers comprehensively covering all three events is BetMGM. New BetMGM customers can grab £40 in free bets when they sign up and wager £10, with half of that bonus eligible for use on both the Grand National and the Masters, while the other half is credited as 2x £10 free bet builders. BetMGM have a huge range of offers available for this massive week of sport, including money back on Champions League bet builders and a special Masters free bet offer. Back a golfer to win The Masters and for every birdie they make in the first round, bettors will receive a £1 free bet. There are also daily odds boosts tokens available for racing, enhancing any bets on the Grand National meeting at Aintree, which gets underway on Thursday. BetMGM are one of the best betting sites when it comes to offers for existing customers, which can be accessed via the desktop site or excellent betting app. |
My rankings are based on a bookmaker meeting a wide range of criteria, with first-hand testing and strict editorial standards in place to reach our conclusions.
Below are some of the key considerations when reviewing bookmakers and compiling our rankings for the best online betting sites:
License and regulation
All our recommended online bookmakers are licensed and regulated by the UK Gambling Commission. The UKGC maintains high standards of fairness and accountability, ensuring bookies meets legal requirements for fair play, data security, customer protection, and responsible gambling protocols.
They have the ability to hand out huge fines and suspend licenses, such as fining NetBet £650,000 for breaching money laundering and social responsibility guidelines.
Bettors are advised to only ever use UK-licensed betting sites, as offshore or unlicensed bookies don’t carry the same level of protection or guarantees.
Trust and transparency
Journalistic expertise is used to evaluate the best UK betting sites, favouring bookmakers that lay out their terms and conditions in plain English and don’t hide any rules. Online bookmakers with a good record of resolving issues quickly also earn our trust.
Trustpilot rankings and reviews are also assessed to get a better understanding of a betting site, albeit treating both good and bad reviews with a pinch of salt due to the nature of complaints at times.
Usability
Time during the review process of an online bookmaker is split 50/50 between the desktop and mobile sites or app. App reviews on both iOS and Android are taken into consideration.
We look at the performance of each online bookmaker for a range of factors, including ease of navigation, loading times, user-friendly design, responsiveness, page load speed, app usability and more.
Competitive odds
Using our own odds comparison tool allows us to check which bookmakers boast the most competitive prices, noting which bookies consistently appear at the top of our rankings.
We check the competitiveness of odds across the top sports and major events in the UK and abroad. If bettors aren’t consistently getting good value from a bookmaker, they won’t be recommended.
Betting features
Betting sites provide a huge array of bet types and tools to punters, with cash out and bet builders expected as standard. But the best online bookmakers build on those standards, providing partial or automatic cash out options, while giving bettors the chance to put together a bet builder on multiple sports, not just football.
We also check to see whether bookmakers provide comprehensive stat packs and live tracking options, helping bettors make smarter, more informed decisions.
Offers and promotions
Each welcome offer is evaluated on its genuine value, taking into account minimum deposit requirements, winnings caps and ease of use. That said, a competitive sign-up bonus is only the first step. The bookmakers featured here also provide ongoing promotions, with the best bookies offering daily incentives
These offers come in various forms, such as free bets, money back schemes, odds boosts, extra place races, profit boosts, and more.
Banking methods and withdrawal speeds
The best online betting sites will provide several convenient and quick methods for bettors to get their funds in and out of a betting site. Fast withdrawals are a big priority, with several options to complete quick withdrawals.
Each betting site is assessed on whether it delivers the deposit and withdrawal times it publicly claims, alongside a review of how KYC (Know Your Customer) procedures are conducted.
Customer support
The best betting sites provide a range of customer support options, with live chat or a telephone service preferred for instant resolution of any issues.
Response times should be high and all queries should be dealt with efficiently. If a site does not deal with enquiries and problems in an acceptable timeframe, then we will not recommend it.
Safer gambling
Promotion and implementation of responsible gambling regulations is of paramount importance, and the way in which a bookmaker approaches player welfare is a key factor in our rankings.
Bettors should know how to access any safer gambling tools they wish to use, while bookmakers should be on hand to recognise and support any bettor potentially dealing with a gambling addiction.
Top 5 new betting sites UK
Rank |
New Bookie |
Why |
Our Rating |
|---|---|---|---|
1 |
247Bet |
Over 30 sports to bet on, good selection of football promos, bet builder tool enabled on 6 sports |
4.5/5 |
2 |
Bet Crown |
Beginner-level welcome offer, excellent customer support, loads of banking options with fast payouts |
4.5/5 |
3 |
Pub Sports |
Excellent in-play betting experience, price boosts on football multis, global horse racing odds |
4.5/5 |
4 |
EasyBet |
Regular free bet offers for football and golf, better prices than fixed odds bookmakers on the betting exchange, great bet builder tool, selection of live streams |
4/5 |
5 |
Midnite |
Choice of simple sign up offers, up to £20 in free bets available each week, 100s of odds boosts, highly rated app |
4/5 |
As part of our evaluation of the best betting sites in the UK, we also monitor new betting sites that are becoming popular and starting to challenge the established names.
We have tested all the recently launched online bookmakers, and we re-evaluate our ratings each and every month based on the criteria detailed above.
1. 247 Bet
247Bet went live in 2025 and have been working around the clock to stand out from the crowd, with up to £50 in free bets available as part of their new sign-up offer.
They have recently expanded their sportsbook and now offer odds on over 30 sports, with a wealth of pre-match and in-play markets available for most events.
For football bettors, there are some good offers, including early payouts, accumulator boosts and cash back on selected bets if a game finishes 0-0.
Tennis punters can also get 10 per cent cashback on in-play losses each week.
The bet builder tool on 247Bet is available on six different sports and there’s a good selection of betting options to use.
The next steps we’d like to see from 247Bet are improvements made to its app, which hasn’t been well reviewed so far, and the addition of a few more live streams to enhance its in-play betting service.
Pros
✓ Over 30 sports to bet on
✓ Good selection of football promos
✓ Bet builder tool enabled on 6 sports
Cons
✗ 5x Wagering requirements on sign up offer
✗ App is poorly rated by real world users
2. BetCrown
BetCrown is a brand new UK betting site and they’ve launched with a conservative yet simple bet £10 get £10 offer for new customers.
It may not be the most valuable sign up offer among the new bookmakers we recommend, but they make up for it in other areas, such as premium customer support, fast payouts and secure payments.
Indeed, one of the most appealing aspects of BetCrown’s product is their array of banking options.
You’ll get the traditional debit card and bank transfer methods, but there’s also a slew of modern banking alternatives such as Skrill, PayPal, Neteller, Neosurf, plus Google Pay and Apple Pay.
The sportsbook itself is packed with competitive odds prices across all the sports you would expect and more, while their betting promotions section is better than some of their more established counterparts.
It’s clear they want to compete with the best football betting sites as their promos include two goals up early payouts, bore draw refunds when your game finishes 0-0, acca boosts up to 75%, plus standard features like cash out and bet builders.
Pros
✓ Beginner level welcome offer
✓ Excellent customer support
✓ Loads of banking options with fast payouts
Cons
✗ Below par sign up offer value
✗ Promos are football heavy
3. Pub Sports
Pub Casino is widely regarded as one of the top new online casinos in the UK and they have now ventured into sports betting with an equally good product.
Given the nature of their pub theme, they’ve gone particularly big on live betting, with their in-play offering being up there with the top new UK bookmakers.
On testing, we noted how good their tennis in-play experience was, with a stats feature to rival any major bookmaker including point-by-point updates, head-to-head stats and a timeline of events.
Beyond in-play betting, you’ll find acca boosts on all football multis of four or more selections up to 50%, while horse racing fans will get a comprehensive list of obscure races from both north and south America.
Pros
✓ Excellent in-play betting experience
✓ Price boosts on football multis
✓ Global horse racing odds
Cons
✗ Lack of ongoing sports promos compared to casino
✗ No matched deposit on sign up
4. EasyBet
EasyBet is a betting exchange that delivers a strong experience across several areas, but particularly excels with bet builders.
Their bet builder tool is simple to use and covers eight sports, including football, MMA, cricket, rugby and major US leagues. Users can combine up to 12 markets from a single event, which will be enough for most casual and more regular bettors.
The platform also runs consistent bet builder incentives – including two £5 free bet builder bets each week on Premier League fixtures when staking £20 or more – and EasyBet’s offers are clear and accessible.
The biggest knock against EasyBet is the lack of a betting app, but the desktop site adapts well to the small screen, and bettors will find they get better value for money consistently on an exchange than a fixed odds bookmaker.
Pros
✓ Bet builder available across a wide range of sports
✓ Regular free bet builder promotions each week
✓ Exchange prices are bigger than most fixed odds bookmakers
✓ Strong selection of ongoing offers
Cons
✗ Exchange betting model won’t suit all users
✗ No betting app
5. Midnite
Midnite began life as a specialist in Esports, and while it remains one of the top Esports betting sites, they have expanded their horizons to become a great all-round bookmaker.
There’s a selection of welcome offers to choose from with bettors able to claim either £30 in free bets for use largely on football, or a horse racing-specific welcome package featuring £20 in free bets.
The weekly free bets clubs are the top promotion for existing customers with £20 in free bets available each week.
We spent most of our time using the highly-rated Midnite app, which scores a 4.7 on the Apple Store, browsing through the 100s of odds boosts at one of the most unique new betting sites in the UK.
It would be great to see more promotions added to Midnite’s ‘rewards’ section and the absence of live streams for the majority sports is a dissapointment. But having seen ho quickly they’ve grown in four years, punters can be optimistic of further improvements.
Pros
✓ Weekly free bets club
✓ User friendly and well-designed
✓ Selection of welcome offers
✓ Top Esports betting coverage
Cons
✗ Fewer traditional promotions
✗ Fewer live streams
✗ Odds could be more competitive on big events
Why trust the best new betting sites?
There are several reasons why a prospective user might trust new betting sites, and the first is that all new bookies must have a UKGC licence, meaning that they are fully regulated by the UKGC.
As an extension of this, the best new UK betting sites will use the latest security software to keep users and their details safe, with SSL encryption and secure payment methods used across the board.
Through our experience testing these platforms, we can attest to the fact that they offer a good range of secure payment methods – with new ways provided alongside the usual methods including debit card or bank transfer – while all sites are UKGC-licensed.
In addition, the best new betting sites will offer a full range of responsible gambling measures, including a dedicated safer gambling tab that will include tools, advice and links to helpful organisations such as GamStop and GambleAware.
In testing, we made sure to check each site’s safer gambling tab on their website, ensuring that they offer the full suite of tools as well as easily accessible additional information.
Finally, the best new bookies will offer transparent bonus terms on both welcome offers and existing promotions, meaning that new users can rest assured they are getting a fair offer before opting in.
In this section, we’ve taken a look at the most common payment methods used on UK betting sites. Some methods are more widely accepted than others, but the following are the most commonly found:
Debit card
Withdrawal timeframe: 4 hours - 3 days
The most widely accepted payment method on online betting sites and often required to qualify for sign up bonuses. Traditionally, debit card withdrawals have taken days to process, but the introduction of Fast Funds means some UK betting sites can process debit card withdrawals in as little as four hours.
Bank transfer
Withdrawal timeframe: Instant - 5 days
As is the case with debit cards, many betting sites will accept deposits and withdrawals made by bank transfer. This was previously one of the slowest payment methods; however, Pay By Bank has transformed this option, with funds arriving in a matter of minutes at sites that cater to the newer method.
E-wallets (PayPal, Skrill, Neteller)
Withdrawal timeframe: Instant - 24 hours
There are a large selection of e-wallets now available, all offering instant deposits, but Skrill, Neteller and PayPal are the three biggest providers, with the latter most likely to be found on betting sites. Withdrawals using this option tend to be processed in a matter of hours, although a growing number of UK betting sites have stopped using e-wallets due to the fees involved for them, with Betfred recently dropping PayPal and Skrill.
Apple/Google Pay
Withdrawal timeframe: Instant - 24 hours
Many gambling sites have embraced Apple Pay, and, to a lesser extent, Google Pay. These methods make deposits extremely simple as they don’t require punters to enter any bank details, and withdrawals can be made with just a few taps on your mobile. In particular, Apple Pay betting sites are becoming more common as bookmakers start accepting the payment method, even for welcome offers.
Paysafecard
Withdrawal timeframe: 1 hour - 3 days
This method works in a similar way to e-wallets, though as is the case with Skrill and Neteller, it is less widely accepted and rarely qualifies for welcome offers. The pre-paid card makes it easy to keep a limit on spending, but very few bookmakers offers withdrawals using Paysafe.
Trustly
Withdrawal timeframe: 10 minutes - 24 hours
Instant transfers are available with Trustly, with no bank details needed and limits between £10 and £10,000. It’s one of the most secure methods to complete a transfer and is becoming increasingly popular with online bookmakers.
Pay by mobile
Withdrawal timeframe: N/A
Users can normally deposit via pay by mobile, with deposits sometimes processed nearly instantly, but pay by mobile is not a valid method for withdrawals on UK betting sites.
Football
There’s a big game down at the bottom of the Premier League on Friday when West Ham host Wolves, a fixture which kicks off a busy weekend of top flight action. Arsenal can extend their lead at the top of the table to 12 points if they beat Bournemouth in the Saturday lunchtime kick-off, with Manchester City going to Chelsea the following day.
Elsewhere, Roberto de Zerbi takes charge of Tottenham for the first time when they host Sunderland on Sunday.
Golf
The first major of the season is underway with the world’s top players in action at Augusta National for the 2026 edition of the Masters.
Rory McIlroy is the defending champion having captured his first Green Jacket last year, but Scottie Scheffler is the favourite on Masters betting sites to win his third title at Augusta.
Horse racing
The biggest race of the year comes from Aintree on Saturday afternoon with the 178th edition of the Grand National. Nick Rockett was the surprise winner of the marathon race 12 months ago but will not get the chance to defend his title due to illness. 2024 winner I Am Maximus is in fine fettle and leads the Grand National odds on betting sites.
Boxing
Tyson Fury makes his in-ring return after nearly a year out of the squared circle on Saturday night when he faces Arslanbek Makhmudov at the Tottenham Hotspur Stadium. It’s a stacked card with Conor Benn facing Regis Prograis and Frazer Clarke taking on Justis Huni also on the bill.
Rugby
It’s quarter-final time in the European Champions Cup and at least one Premiership side is guaranteed to reach the last four with Bath and Northampton Saints squaring off at The Rec on Friday evening.
Glasgow hosts Toulon on Saturday afternoon, while later in the day, Sale Sharks have the ominous task of trying to beat Leinster in Dublin.
Why you can trust The Independent
Chris Wilson is a sports reporter at The Independent who has expertise in betting and gaming. Chris is tasked with reviewing all the new online bookmakers and casino sites that hit the market, as well as maintaining the current rankings.
He has tested dozens of UK bookmakers to compile this list of the best betting sites, with reviews updated regularly.
As alluded to above, Chris uses a range of strict criteria when evaluating online bookmakers, considering promotions and offers, the variety of games and payment methods, efficient customer service and the overall experience.
Each betting site recommended by Chris on behalf of The Independent is fully licensed and regulated by the UK Gambling Commission.
Research released by the UK Gambling Commission in 2025 highlighted that some gambling activities are more strongly associated with future harm than others. Sports betting was among the highest-scoring categories on the Commission’s Problem Gambling Severity Index, underlining the importance of understanding the potential risks before placing a bet.
While many people gamble without experiencing harm, it’s essential to remember that betting is not a financial strategy or a guaranteed source of income. It should be viewed strictly as discretionary leisure spending. Set clear limits, only use money you can afford to lose, and resist the urge to chase losses in an attempt to recover previous bets.
These precautions apply regardless of the platform or product, whether that’s sports betting sites, online casinos, slot games, mobile betting apps or any other form of licensed gambling.
UK-regulated operators are required to offer a range of safer gambling measures. These can include deposit and loss limits, cooling-off periods, reality checks, affordability checks, and self-exclusion schemes designed to help customers manage their activity.
If your gambling starts to feel out of control at any stage, you don’t have to deal with it alone. Free and confidential help is available, and you should consider contacting one of the support organisations listed below.
- GamCare – A national helpline, live chat and support group
- Gamblers Anonymous UK – A self-help group offering peer support meetings
- National Gambling Support Network (NGSN) – A network of local organisations providing treatment and support
- Gambling Therapy – Provides global online support and resources
- NHS Northern Gambling Service – Specialist clinics for problem gambling treatment
- GAMSTOP – free service that enables people to block themselves from all online gambling companies licensed in the UK.
What is a betting site?
Betting sites are websites on which users can place wagers on sporting events. Also known as sports betting sites, online bookmakers or sportsbooks, these sites allow users to gamble on a range of sporting events from weekly Premier League games to the Super Bowl or Wimbledon. In the UK, users must be aged 18+ and based in the UK to use such sites.
What are the best betting sites in the UK?
The question of the ‘best’ betting site ultimately comes down to individual preferences. We’ve recommended several betting sites in our list of the best online bookmakers, but bettors are encouraged to test out each oddsmaker before going through the registration process. It’s also not unusual for punters to have accounts with more than one betting site in order to keep their options open when it comes to the best odds and promotions.
Which betting sites are not on GamStop?
All of our recommended betting sites are part of the GamStop initiative, as all sites that are licensed and regulated by the UKGC must be part of GamStop. Do not use any site that is not part of the initiative, as it is likely unlicensed, unregulated or offshore, meaning bettors are taking a huge risk.
Which betting sites UK do cash out?
Nowadays, cash out is a standard feature, offered on most sports and big events. Users can usually get cash out deals on ante-post, single and accumulator bets, and they’re a great way to lock in a profit or cut your losses when betting.
What betting sites accept credit cards?
Research by the Gambling Commission suggested many problem gamblers used credit cards, so this payment method has been blocked on UK betting sites since 2020. Any betting site that claims to accept credit card deposits from UK bettors will not be licensed, so should be avoided.
Which betting sites accept Revolut?
Only a handful of online bookmakers in the UK currently accept Revolut as a payment method, but the recent decision to grant the fintech firm a full banking license may see more online bookmakers add Revolut to their list of banking options. Our top-rated site, BOYLE Sports, is the best option for Revolut betting.
Do betting sites UK offer free bets?
Many of the best betting sites will offer free bets to customers in various forms. These are regularly offered to new users as part of welcome offers, though existing users can also land free bets as part of promotions, rewards clubs and similar offers.
How do I check if a new betting site is legit?
Look for a UKGC licence, check for SSL encryption, read terms carefully and read our bookmaker reviews for expert evaluations on new betting sites.
We may earn commission from some of the links in this article, but we never allow this to influence our content. This revenue helps to fund journalism across The Independent.
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