Jeff Kennett has blasted Hawthorn and the AFL over the decision to end the lucrative Launceston deal, calling it a mistake that will backfire.
The former Hawks president and ex-Victorian Premier, a vehement critic of the league, called the AFL inept and added the club had not lobbied publicly to continue the agreement.
He said ending Hawthorn's 25-year deal to play some home games in Launceston would cost Tasmania at least $40 million per season.
Hawthorn's current deal to host four home matches in Launceston runs until the end of 2027.
The AFL told Hawthorn on Monday night the deal would not continue once the Tasmania Devils became the 19th team in 2028, so the new side could become the "primary focus" for football in the state.
