Scott Pendlebury has run out alongside his children Jax and Darcy for his AFL/VFL record-breaking 433rd game for Collingwood in front of a huge MCG crowd.
The Magpies host West Coast in the Saturday twilight fixture, with more than 90,000 fans tipped to be part of the celebration of Pendlebury's remarkable milestone.
And in a surprise move, every Collingwood player has donned a gold number on the back of their jumper in Pendlebury's honour.
It comes after the club's original call to have only Pendlebury wearing a gold number came under fire.
"The jumpers look good," Magpies coach Craig McRae told Fox Footy before the match.
"I'm not sure we got approval for all of them - we might get in trouble for that - but we wanted to look like a team."