Malcolm Lynch remembers the loneliness of being an Indigenous player in the AFL.
It's that loneliness that drives him as an Indigenous player development manager at GWS.
Lynch will be on the sidelines at Engie Stadium as the Giants aim to mark Sir Doug Nicholls Round with a win over reigning premiers Brisbane on Sunday.
GWS (4-6) are licking their wounds after a shock loss to West Coast, with the Lions (6-4) also aiming to bounce back after losing at home to Geelong.
Lynch says his work with players like star tagger Toby Bedford and up-and-comer Harry Rowston is aided by his experience at the Western Bulldogs and North Melbourne.
A former Western Bulldogs and North Melbourne player, Lynch was drafted to the AFL system in 2007.
